- Los Angeles Show To Glow As Sales Improve
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
With the Los Angeles Auto Show coming up, pundits are talking abo ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Chevrolet Teases New Corvette
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 20, 2012
General Motors is titillating car enthusiasts by slowly revealing minute details abo ...
- Music, Food, Lifestyle Programs Lift Buzz
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
It's about the buzz. And that's what NBCUniversal Integrated Media purports ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Jaguar Debuts New Ad Campaign
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Honda Launches Year-End Campaign
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
Honda is in the mix with its year end campaign, "Happy Hon ...
- Ghosn: Nissan To Miss Leaf Sales Targets
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 19, 2012
Nissan CEO Carlos Ghosn has acknowledged the company will fall short ...
- TrueCar Campaign Drives Transparency Message
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new "Let's Talk Truth" effort positions the company as a no-B. ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public a ...
- Online Marketing: What Auto Brands Can Teach
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
The automotive industry is a bellwether for online marketing trends and ...
- Toyota Offers Rav4 Tease
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
The next-generation RAV4 crossover is getting a tiger cruise with a teas ...
- Finalists In Running For Nielsen Green
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
In time for the eco-centric Los Angeles Auto Show, market data fi ...
- BMW Helps Deaelers Post Sandy
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
BMW's Group Financial Services is assisting dealers. ...
- Eiben Drives Carmichael Lynch Subaru Account
MediaDailyNews, Fern Siegel - Thursday, November 15, 2012
Carmichael Lynch named David Eiben as managing director on the Subaru ...
- Volkswagen Middle East Partners With Rotana
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
Volkswagen Middle East and Rotana Group signed a year-long partnership at ...
- BMW i Tour Hits N.Y. With Futuristic Cars
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
On Sixth Avenue between 41st and 42nd streets, the show, "The Futu ...
- For Acura, McGraw, Orman Counsel Shoppers
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
Each rolls up in one of three Acuras (MDX, TL and IL ...
- BMW Designing Bobsled For USOC
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
BMW of North America, the Official Mobility Partner of the United Stat ...
- As Toyota Recalls Prius, Ford Delivers C-Max
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 15, 2012
Perhaps aside from the national election results, it has been a tou ...
- Luxury Car Brands Move Ads Online
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Luxury automobile makers are doing more online advertising, per Martini Media. T ...
- Ford Gets Back Into Minivans
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
After being out of the segment for a half-decade Ford is returni ...
- Mobile In Driver Seat On Road To Dealers
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
"Automotive mobile marketers should recognize auto searchers' preference for mobile websites ov ...
- Who Intends To Buy A Hybrid Vehicle?
Marketing Daily, Nina Lentini - Wednesday, November 14, 2012
Top 10 DMAs in which adults who say they are likely ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- Spotify Debuts Chevy-Sponsored 'Emerge' App
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Spotify is launching its first in-house-created app to help users discover n ...
- 50 New Models At L.A. Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 13, 2012
The 2013 VW Beetle Convertible will be one of nearly 50 n ...
- Who Leased Their Most Recent Car?
Marketing Daily, Nina Lentini - Tuesday, November 13, 2012
Top 10 DMAs in which adults who leased their most recent c ...
- Acura Brings Dr. Phil, Suze Orman To Chrismas
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
This is the third year of Acura's "Season of Reason" holiday campaig ...
- Revenge Of The Brick
Online Media Daily, Joseph Jaffe - Tuesday, November 13, 2012
Testing a swanky new Audi S5 convertible in a showroom using t ...