- Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending ov ...
- Uber, Volvo, Audi Pushing Connected Driving Forward
AI & IoT Daily, Chase Martin - Thursday, August 18, 2016
Connected and self-driving cars might no longer be an idea of t ...
- Uber Acquires Otto, Readies Delivery Of Self-Driving Volvos To Downtown Pittsburgh
MediaDailyNews, Laurie Sullivan - Thursday, August 18, 2016
Uber has reportedly paid $680 million to acquire Otto, a 90-plus pers ...
- Rechtin Named 'Motor Trend' Exec Editor, Oversees All Platforms
Publishers Daily, Sara Guaglione - Thursday, August 18, 2016
Rechtin will take over for Ron Kiino, who left the car magazi ...
- Porsche Adds Interaction To Print Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"It's our belief when the right magazine with the right audience marri ...
- Buick Enlists Actor Max Greenfield
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"We have partnered with personalities that are a good fit for t ...
- Hyundai Seeking Google Tech Partnership
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 17, 2016
Hyundai, lagging behind the competition to develop autonomous vehicles, is seeking ...
- Ford Promises A Fleet Of Self-Driving Cars By 2021
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 17, 2016
Just five years from now, CEO Mark Fields and other Ford executiv ...
- NEW! BMW Targets Tesla In Latest Ad Campaign
Out to Launch, Amy Corr - Monday, August 15, 2016
BMW launched a pair of TV spots for its 330e electric hybr ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- Buick Conducts Influencer Program In Hamptons
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
"It's an overall continuation of bringing to life the sense of well-bei ...
- ExxonMobil Breaks Work During Olympics
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
"This is a global message, so it makes sense to deliver ...
- Honda, Chevy, BMW, Chrysler Olympics Ads Pay Off
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
Ads airing during major events like the Olympics resonate best with consume ...
- The Importance Of Location In Auto Search Ads Rising
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 12, 2016
Most consumers look for a new car at the end of t ...
- Marketing Of Self-Driving Cars Still Faces A Bumpy Road
Connected Thinking, Chuck Martin - Wednesday, August 10, 2016
While autonomous cars still have a way to go in a ran ...
- Automakers Jump On Olympic Bandwagon
Marketing: Automotive, Tanya Gazdik - Tuesday, August 9, 2016
Whether they are official sponsors or not, it’s inevitable that many automake ...
- 'Automobile' To Stream Pebble Beach Concours d'Elegance
Publishers Daily, Sara Guaglione - Tuesday, August 9, 2016
TEN will broadcast the awards ceremony for free on Motor Trend OnDeman ...
- Pennzoil, Live Nation Extend Alliance
Marketing Daily, Tanya Gazdik - Monday, August 8, 2016
The partnership has resulted in 5.22 million-plus total content views for Backse ...
- Lexus, Comedy Central Debut 'Junketeers'
Marketing Daily, Tanya Gazdik - Monday, August 8, 2016
L/Studio offers a diverse collection of engaging content that appeals to ...
- Dealers Claim Cadillac's Project Pinnacle Is A Low Blow
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 9, 2016
Virtual reality may be the future of brand and social marketing bu ...
- Hurly Brothers Take To The Road For BMW
MAD, Larissa Faw - Friday, August 5, 2016
The high-end performance brand and its agency KBS' Attention are using soci ...
- Toyota Wants People To 'Stand Together'
MAD, Larissa Faw - Saturday, August 6, 2016
The new 'Stand Together' ad features people across the world, from Toyo ...
- Bridgestone Makes Olympic Debut
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
The company's "Built to Perform" campaign depicts teams of athletes sprinting, swimmi ...
- Ford Launches Olympics-Themed Campaign Featuring Snapchat
Marketing Daily, Tanya Gazdik - Friday, August 5, 2016
"It's a natural tie to the feeling that I can do mor ...
- Subaru Showcases Outback's Adventurous Spirit
Marketing Daily, Tanya Gazdik - Friday, August 5, 2016
"If you ask a Subaru owner what they love about their Suba ...
- Well, *Obviously* People Are Changing Their Minds About Self-Driving Cars
Online Spin, Kaila Colbin - Friday, August 5, 2016
"Self-driving cars are coming but most people don't want one," wrote MediaPo ...
- Enterprise Enlists Joel McHale, Focuses Beyond Car Rental
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
The campaign marks a fundamental brand positioning shift for Enterprise, Lee Broughto ...
- Honda Touts The 'Power Of Ridgeline'
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
The integrated campaign includes a 60-second TV spot that highlights the truck ...
- NEW! Kit Harington Recites Blake, Drives Infiniti Q60. World Swoons.
Out to Launch, Amy Corr - Wednesday, August 3, 2016
It's no "Game of Thrones," but this Infiniti Q60 ad starring K ...
- James Corden Debuts In First Karmarama Ad For Confused.com
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
In a new campaign launching today, Corden features in an ad focusi ...