• by Amy Corr  @MediaPostOTL, January 16, 2017

In the 60-second spot, real LEGO Minifigure characters critique the type of person who would drive a Lego Batmobile. With Batman part of the focus group, you know he's expecting a slew of high compliments.

Instead, characters describe the owner as a loner with self-esteem issues who is defensive and friendless, because there's no backseat. Batman naturally goes on offense; he describes the driver as someone with a ton of friends who is envied by most. The spot ends with Batman leaving the focus group, wishing he'd conducted his own.

Commonwealth//McCann created the campaign.