
"Truckerball" is back in a 60-second ad for
Nissan
Europe. Basically, it's a spirited game of soccer played on the beds of Nissan vehicles. I have a hard time playing soccer on terra firma, so these athletes are impressive to watch.
"Raise Your Game" promotes Nissan's range of commercial vehicles and debuts the mid-sized NV300. The campaign follows the soccer coach, who
constantly pushes his team to do better. He uses his NV300 as a means to help his players raise their game.
Although it's played on truck beds, the ad includes a streaker on the field and
hard-core fans praying their favorite player makes a penalty kick. Did I mention the ad is set to House of Pain's "Jump Around?"
TBWA\G1 Paris created the campaign, directed
by Emil Möller.
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