- Enterprise Enlists Joel McHale, Focuses Beyond Car Rental
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
The campaign marks a fundamental brand positioning shift for Enterprise, Lee Broughto ...
- Honda Touts The 'Power Of Ridgeline'
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
The integrated campaign includes a 60-second TV spot that highlights the truck ...
- NEW! Kit Harington Recites Blake, Drives Infiniti Q60. World Swoons.
Out to Launch, Amy Corr - Wednesday, August 3, 2016
It's no "Game of Thrones," but this Infiniti Q60 ad starring K ...
- James Corden Debuts In First Karmarama Ad For Confused.com
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
In a new campaign launching today, Corden features in an ad focusi ...
- Auto Sales Flatten Mid-Year
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
Ford, General Motors and Toyota experienced U.S. sales declines in July whi ...
- GM To Market Autonomous Driving Car Via Lyft
Around the Net in IoT, Chuck Martin - Tuesday, August 2, 2016
General Motors' first fully autonomous car will be electric, available to ju ...
- BMW Ties Ad To Olympics
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
BMW applied its aerodynamic efficiencies and carbon fiber design to create cust ...
- Expansion Into Digital Creates New Auto Ad Opportunities
Marketing: Automotive, Tanya Gazdik - Tuesday, August 2, 2016
New-vehicle drivers in the United States spend an average of 11 hou ...
- TEN Enthusiast Network Expands Motor Trend OnDemand
Publishers Daily, Sara Guaglione - Monday, August 1, 2016
Amazon users can add Motor Trend's subscription video on demand service ...
- Most Millennials Now Comfortable With Idea Of AI-Driven Cars
AI & IoT Daily, Chase Martin - Sunday, July 31, 2016
Drivers' preferences might be changing when it comes to connected and self-drivi ...
- Mercedes Pulls Ad Touting Self-Driving Car
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 1, 2016
Mercedes-Benz has withdrawn an ad touting the self-driving qualities of its n ...
- Dodge Claims To Be 'Domestic. Not Domesticated.'
Marketing Daily, Tanya Gazdik - Friday, July 29, 2016
"'Domestic. Not Domesticated.' means that our vehicles can handle grocery runs a ...
- Ford Sees A Slowdown Coming
Marketing Daily - Top of the News, Thom Forbes - Friday, July 29, 2016
Ford yesterday not only revealed that its year-over-year sales had declined ...
- NEW! Chevy Cruze Pokes Fun At Millennials In Latest Campaign
Out to Launch, Amy Corr - Thursday, July 28, 2016
Millennials are mocked with their own generation's "Stereotypes" in a
2: ... - Porsche, BMW Steal The Show In New Vehicle Appeal
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2016
Porsche ranks highest overall in the J.D. Power 2016 U.S. Automotive Performanc ...
- Subaru Ads Mock Malaysian Prime Minister
MAD, Larissa Faw - Tuesday, July 26, 2016
Allegations of political corruption in Malaysia are the inspiration behind a Suba ...
- Apple Gives Bob Mansfield Auto Initiative
Around the Net in IoT, Gavin O'Malley - Tuesday, July 26, 2016
Apple has tasked Bob Mansfield with overseeing it nascent automobile project. Insi ...
- Lincoln Opens 'Experience Center'
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Ford Motor Company's Lincoln brand has made its "largest investment ever" ...
- Consumers Crave Advanced Technology In Vehicles
Marketing: Automotive, Tanya Gazdik - Tuesday, July 26, 2016
Gadgets are great, but when they keep you from having an acciden ...
- When Did You Become A DieHard Fan?
MAD, Larissa Faw - Friday, July 22, 2016
A new campaign from the auto parts and accessories brands celebrates fand ...
- Mini USA's 'Defy Labels' Campaign Features Olympians
Marketing Daily, Tanya Gazdik - Monday, July 25, 2016
Tom Noble, department head, Mini brand communications, tells "Marketing Daily" these particul ...
- Chevy Takes Humorous Approach To Millennial Marketing
Marketing Daily, Tanya Gazdik - Monday, July 25, 2016
"In a culture that finds it so easy to make fun ...
- IPG's UM Retains BMW's $300 Million U.S. Media Account
MAD, Steve McClellan - Thursday, July 21, 2016
The carmaker launched a U.S. media review in May of 2015. ...
- Honda's Summer Clearance Is Music-Themed
Marketing Daily, Tanya Gazdik - Friday, July 22, 2016
"This is the first time that Honda has focused on a music-the ...
- Nissan Launches Effort Tied To ComicCon
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2016
Nissan is launching a campaign tied to ComicCon 2016, which kicks o ...
- Consumers Can Get In The Way Of Internet Of Things Advances
Connected Thinking, Chuck Martin - Tuesday, July 19, 2016
Sometimes the assumptions made by creators and marketers of products in t ...
- Mitsubishi Turns Smartphones Into Steering Wheels
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
"We wanted to relook at the way feature demos are done," sa ...
- Ford Partners With Jose Cuervo To Make Car Parts From Agave
Marketing: Automotive, Tanya Gazdik - Tuesday, July 19, 2016
Business, like politics, sometimes creates unlikely bedfellows. But in this case, t ...
- Michelin Teams With Band To Promote Tire Safety
Marketing Daily, Tanya Gazdik - Sunday, July 17, 2016
"Michelin is one of the most recognized brands worldwide, but that's n ...
- Hyundai Hosts Youth Football Camps
Marketing Daily, Tanya Gazdik - Monday, July 18, 2016
Hyundai, an official sponsor of the NFL, is hosting five youth footba ...