- VW Shares Up As Market Gets Wind Of Today's Settlement Offer
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 21, 2016
As part of a sweeping and costly settlement proposal, Volkswagen will lat ...
- Audi Partners With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, April 19, 2016
"Our connection keeps both brands at the forefront of today's culture wi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, April 20, 2016
Nissan, Jaguar and Audi all featured on the leaderboard as the automoti ...
- 'Boston Globe,' 'Motor Trend' Raise Eyebrows With Fake Covers
The Daily Blog, Erik Sass - Tuesday, April 19, 2016
The cover of the "Ideas" section of the April 9, 2016 editi ...
- 3 Initiative Execs Depart To Join Horizon-Innocean Venture
MAD, Larissa Faw - Friday, April 15, 2016
Three Initiative executives are jumping ship to join Canvas Worldwide, the joi ...
- Kelley Blue Book Aims To Redefine Its Brand
Marketing Daily, Tanya Gazdik - Monday, April 18, 2016
"KBB.com has so much more to offer -- approachable expert editorial conte ...
- Toyota, Acura Tops In Edmunds.com's Value Awards
Marketing Daily, Tanya Gazdik - Sunday, April 17, 2016
Toyota won the non-luxury brand-level award, while Acura won the non-luxury brand-lev ...
- Toyota Aims To Reach Millennials Via Their Stomachs
Marketing Daily, Tanya Gazdik - Friday, April 15, 2016
Toyota Sienna is a large part of the storyline, demonstrating its versatili ...
- Land Rover To Broadcast Test Drives On Periscope
Around the Net In MAD London, Sean Hargrave - Thursday, April 14, 2016
Land Rover is broadcasting test drives live on streaming services Periscope a ...
- Chrysler Targets Millennial Dads In Pacifica Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
For this campaign, it was important to challenge the paradigm. "Minivans a ...
- Pet Ownership Influences Auto Brand Preference
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Acura owners are much more likely to have a Poodle than a ...
- Best Buy Geek Squad Ditches Volkswagen For Toyota
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Best Buy's Geek Squad is switching gears. The retailer is ditching t ...
- NBCU, Chrysler Kick Off Branded Entertainment Deal For 'Pets'
MediaDailyNews, Wayne Friedman - Monday, April 11, 2016
The new movie from Universal Pictures and Illumination Entertainment, which debuts Ju ...
- Test Drive A Volvo XC60, Via Instagram
MAD, Larissa Faw - Friday, April 8, 2016
Volvo and its agency Grey are introducing the "Thumb Drive" campaign ...
- NEW! Competing Auto Brands Inadvertently Power Volvo XC90 T8 On A California Highway
Out to Launch, Amy Corr - Friday, April 8, 2016
Volvo launched a unique campaign for its XC90 T8 gas and electr ...
- VW Wants To Rebuild Trust; Details Are Lacking
Marketing Daily - Top of the News, Thom Forbes - Monday, April 4, 2016
Asserting that it will "redefine" its brand identity in the U.S., Volkswagen ...
- Google Brings Auto Showroom To Mobile With New Search Ad Format
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Google on Wednesday made a new mobile ad format available to a ...
- March Car Sales Up 8%, Highest In Decade
Marketing Daily, Nina Lentini - Tuesday, March 29, 2016
Fiat Chrysler could have the best month, with double-digit growth expected ...
- Horror Movie Trailer Or Car Ad?
Out to Launch, Amy Corr - Wednesday, March 30, 2016
What begins as a trailer for a horror movie is actually ...
- What One Shopper's Journey Reveals About Modern Car Buying
Search & Performance Marketing Daily, Lisa Gevelber - Wednesday, March 30, 2016
The process of shopping for a car once meant grabbing your c ...
- Toyota Takes Its OOH Advertising To New Heights
MAD, Larissa Faw - Friday, March 25, 2016
The automaker and its agency Saatchi LA created a towering (nearly 100-fo ...
- Manufacturers Lauded With MediaPost Auto Marketing Awards
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
MediaPost awarded its inaugural automotive marketing awards last week at the N ...
- Buick Gears Up For Multiple Launches
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
Overall, SUVs now account for approximately 60% of all Buick sales, ...
- Toyota's Phillips On How 3 Spots Brought On An Evolution
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
The company realized it had an opportunity when a Toyota executive w ...
- McConaughey To Continue As Lincoln Endorser
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
"I am happy to see Lincoln growing, and I am happy ...
- Subaru Dominates Kelley Blue Book Brand image Awards
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
Subaru won big among the non-luxury brands in this year's Kelley Bl ...
- Toyota Multicultural Director Details Evolution Of Business Approach
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
Mia Phillips, Toyota director of multicultural & brand strategy, spoke to t ...
- Female Consumers Drive Trends, Innovations In Cars
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
SheBuysCars.com’s Scotty Reiss led a panel discussion of how women a ...
- Ford Adds Spotify To FordPass Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2016
"FordPass is one way we deliver for customers a best-in-class consumer experience ...
- Jaguar Adds Android Wear Watch App
Around the Net in IoT, Chuck Martin - Tuesday, March 22, 2016
British automaker Jaguar Land Rover is showing its customers what great servi ...