- Jeep Covers All Terrain With NBCUniversal Partnership
Marketing Daily, Karl Greenberg - Monday, February 9, 2015
The company, which ran a kickoff commercial during the Super Bowl abo ...
- Honda Launches Hispanic Effort For CR-V Compact SUV
Marketing Daily, Karl Greenberg - Friday, February 6, 2015
The effort by Honda's AOR for the Hispanic market, Orc, comprises digita ...
- 12% Use Mobile for Big Ticket Purchases
MobileShopTalk, Chuck Martin - Friday, February 6, 2015
There are mobile payments and then there are the activities of buyi ...
- Toyota Takes A Spin, Or Several, At Chicago Auto Show
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
In spite of the guaranteed Midwestern cold, auto brands at the Chica ...
- Consumers Use Digital Pricing Tools For More Than Pricing
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
The study finds that among new-vehicle shoppers who are "delighted" with the ...
- Americans Love Trucks, SUVs; January Numbers Prove It
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
The bigger story is that pickup truck sales track housing starts, "a ...
- Ciao, Amore ... But The Fiat!
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
An older gent gets an invitation for amore, but somehow bobbles h ...
- Fiat Steals Super Bowl Show, According To Ad Profs
Marketing Daily, Tanya Gazdik - Monday, February 2, 2015
Fiat Chrysler Automobiles' TV spot, in which a little blue pill energiz ...
- Auto Ads Veer Onto Back Roads During The Super Bowl
Marketing: Automotive, Karl Greenberg - Tuesday, February 3, 2015
The Super Bowl, I'll say it, was really entertaining and tight 't ...
- Google Could Compete With Uber Using Driverless Cars, DoT Looks At Road Map For Future
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 3, 2015
Google's venture capital arm, Google Ventures, invested $258 million in Uber ...
- Who Got A Lift From Super Bowl? Not BMW, Nor Kim Kardashian
VidBlog, P.J. Bednarski - Tuesday, February 3, 2015
Extreme Reach's Ad Effectiveness Study has some dramatic lift winners and loser ...
- Mazda, GMC, Volvo Get Their Own Super Bowl Tickets
Marketing Daily, Karl Greenberg - Friday, January 30, 2015
Mercedes-Benz, Kia, Hyundai, Chrysler, and Nissan were in the Super Bowl. The ...
- Fiat, Nissan Lose The Message In Super Bowl Ads
SearchBlog, Laurie Sullivan - Monday, February 2, 2015
Automotive brands ran some quirky advertisements during the Super Bowl. Some mig ...
- The Super Bowl Of Deflated Expectations
MediaPost Weekend, Robert Jones - Sunday, February 1, 2015
With the ever-increasing cost of a 30-second TV spot during today's B ...
- In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars
Marketing Daily, Karl Greenberg - Thursday, January 29, 2015
In a last-minute buy, Lexus ads featuring scale-model remote control cars wi ...
- In Nissan's New Super Bowl Spot, Dad's A Race Car Driver
Marketing Daily, Karl Greenberg - Wednesday, January 28, 2015
Fred Diaz, SVP, Nissan North America sales, marketing and operations, tells "Marketi ...
- Hyundai Renews Deal With Grammys With Third 'Amplifier' Program
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
In addition to grabbing an advertising position on CBS' Feb. 8 broadca ...
- Snowmageddon? Bah, Auto Sales Will Stay Strong
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
Forget the mercury; the 2015 business looks to be off to ...
- Beating the Lag in Mobile Commerce
MobileShopTalk, Chuck Martin - Wednesday, January 28, 2015
There has forever been somewhat of a lag in technology adoption, a ...
- Car Owners Like Connected-Vehicle Features, But Only 30% Have Them
Marketing Daily, Karl Greenberg - Monday, January 26, 2015
In a recent study, Nielsen found that 39% of the 44% ...
- Chevy Trax Aims For Snow Belt. Snow? What's That?
Marketing: Automotive, Karl Greenberg - Tuesday, January 27, 2015
It's blizzard time. Soon we'll see sliding cars, and hear that famili ...
- Take A Selfie, Win A Civic
MAD, Larissa Faw - Sunday, January 25, 2015
The Selfie For A Civic sweepstakes leverages the selfie craze by inviti ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Au ...
- Car Buyers Not As Mobile As We Might Think
MoBlog, Steve Smith - Monday, January 26, 2015
Despite the overall migration to mobile, most car buyer research still appea ...
- Ford Opens Silicon Valley Innovation Center
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 23, 2015
Most search marketers wouldn't pay attention to Ford setting up an innovati ...
- Back In Super Bowl For First Time In Two Decades, Nissan Teases Theme
Marketing Daily, Karl Greenberg - Thursday, January 22, 2015
The last time Nissan advertised on the Super Bowl there wasn't a ...
- Policy Sets Tone At Washington Auto Show
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
"Americans drive 2.9 trillion miles per year, and only 10% of th ...
- Mazda Leaps Off The Page In Norway With 3D Ads
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2015
The ads use an an optical illusion to make the creative lo ...
- The Message At Cobo Hall Last Week Could Have Been 'The Truck Stop's Here'
Marketing: Automotive, Karl Greenberg - Tuesday, January 20, 2015
Honda said 2015 would be the year of Honda. Cadillac said ...
- Carmax Launches $60 Million Media Agency Review
MAD, Steve McClellan - Friday, January 16, 2015
The review comes shortly after a creative agency review where Cheil ...