- Carmax Launches $60 Million Media Agency Review
MAD, Steve McClellan - Friday, January 16, 2015
The review comes shortly after a creative agency review where Cheil ...
- Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Marketing Daily, Karl Greenberg - Friday, January 16, 2015
One of the two 60-second ads is voiced by one of t ...
- Harley-Davidson Makes Long-Term Relationship With Sturgis Official
Marketing Daily, Karl Greenberg - Thursday, January 15, 2015
Said Matt Levatich, COO at Harley-Davidson, in a statement: "Riding is ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 16, 2015
Mercedes-Benz increased its digital engagement by 123% through effective cross-promotion of i ...
- Ford Wins Top Loyalty Bragging Rights
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
Luxury performance brand Maserati won for having the biggest improvement in loyalt ...
- Ford's GT Supercar To Get Global Boost On 'Forza Motorsport 6'
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
In Detroit this week, Ford unveiled the second-generation GT. While the centenni ...
- ESPN X Games Sponsor Jeep Launches Snow-Bound Campaign For 2015 X Edition Wrangler
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The effort includes a TV spot, "Polar Vortex," which breaks this wee ...
- TrueCar Taps Owen Wilson For Campaign About The Love Of All Things Auto
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The campaign, via AOR Santa Monica-based Tiny Rebellion, kicks off with 60-secon ...
- Why Nissan Pulsar Is Your Perfect Car Match
Out to Launch, Amy Corr - Wednesday, January 14, 2015
I shouldn't have to pay so much attention when watching a c ...
- Electric Vehicles Get Cheaper And Extend Their Range
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 13, 2015
Even as gas prices hit their lowest points since the recession ...
- Icons, Coupes, And Supercars Roar In Cobo Hall
Marketing: Automotive, Karl Greenberg - Tuesday, January 13, 2015
Generalize about the different auto shows, and what they represent? Makes ...
- Colorado, The Truck For Urbanites Longing To Be 'Let Loose From The Noose' Of Boring Cars
Marketing Daily, Karl Greenberg - Friday, January 9, 2015
Sandor Piszar, Chevrolet's director of truck marketing, says: "There's a latent desi ...
- One Club's Top Auto Ads To Be Awarded At NAIAS
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
The awards, timed with the North American International Auto Show in Detroi ...
- Google Readies U.S. Auto Insurance Comparison Site - And It's Just The Beginning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 9, 2015
Google recently formed a partnership with the insurance comparison shopping site CompareNow.co ...
- Market On Track For Higher Sales, Lower Incentives This Year
Marketing Daily, Karl Greenberg - Thursday, January 8, 2015
Most say it will be a strong year, especially if gasoline pric ...
- The Data DNA Behind The Person
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 7, 2015
Companies have more data than ever before, but as more connected devic ...
- Mark LaNeve, Consummate Marketer And Dealer Guy, Takes The Wheel At Ford
Marketing Daily, Karl Greenberg - Wednesday, January 7, 2015
The marketer, who recharged Cadillac, helped change the conversation about insurance ...
- Mercedes-Benz Rides Into The Sunset (New Jersey's)
Marketing Daily, Karl Greenberg - Wednesday, January 7, 2015
The next issue is the extent to which Mercedes' departure from N ...
- CES And The Short Chevy Intro
MediaDailyNews, Chuck Martin - Thursday, January 8, 2015
What a difference a year can make in the world of C ...
- Automakers Dazzle In Las Vegas; Are Consumers Watching?
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2015
Fifty percent of the 1,033 respondents to the AutoTrader.com's Car Tech Impa ...
- At CES, Automakers Offer Huge Menu Of Technology, Real And Experimental
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2015
As vehicles move toward both autonomous function and greater entertainment-connected integration, C ...
- GM's AtYourService Program Connects Marketers To Local Search In Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 6, 2015
General Motors will roll out a new wireless service this year th ...
- CES Proves Carmakers Are Finally Embracing Smartphones, Not Replicating Them
London Blog, Sean Hargrave - Tuesday, January 6, 2015
Anyone who used to make electronic organisers, stills or video cameras wi ...
- Lexus Launches Campaign For New NX Compact SUV
Marketing Daily, Karl Greenberg - Monday, January 5, 2015
The effort for the Lexus NX is a futurist's take on styl ...
- Low Gas Prices Help Auto Sales Heat Up 2014
Marketing: Automotive, Karl Greenberg - Tuesday, January 6, 2015
Gasoline prices are incredibly low. I was upstate last week and h ...
- CES Innovations & Not Ignoring the Smartphone
MobileShopTalk, Chuck Martin - Tuesday, January 6, 2015
Mobile commerce doesn't operate in a vacuum. After attending numerous sessions duri ...
- BMW Launches NFC Advert For Electric Car Range In Germany
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
BMW is powering its print ads with NFC technology to give reade ...
- OnStar's AtYourService Puts New Spin On 'Marketing Vehicle'
Marketing Daily - Top of the News, Thom Forbes - Monday, January 5, 2015
There may still be a few places on earth where consumers can ...
- Uber Sued For Sending Unwanted Text Messages
Online Media Daily, Wendy Davis - Monday, January 5, 2015
Car service Uber has been hit with a potential class-action lawsuit accusi ...
- Top Reads Cover Gamut From Cars To Research To Feminine Hygiene
Marketing Daily, Karl Greenberg - Friday, January 2, 2015
The most-read under my byline was Procter & Gamble's "Smellcome to Manhoo ...