- Mitsubishi Nabs Top Kia Exec For CMO
Marketing Daily, Tanya Gazdik - Sunday, January 6, 2019
Kimberley Gardiner, who has held top marketing positions at Kia and Toyot ...
- Goodyear Blimp Recognized By College Football Hall Of Fame
Marketing Daily, Tanya Gazdik - Monday, January 7, 2019
"The College Football Hall of Fame honorary induction helps to validate t ...
- GM, DoorDash To Test Food Deliveries In Self-Driving Cars
AI & IoT Daily, Chuck Martin - Thursday, January 3, 2019
General Motors' autonomous car division Cruise is kicking off its first fo ...
- Lexus Campaign Targets 'Modern Urban Explorers'
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2019
The target market is "a younger buyer who is seeking a contempora ...
- Life In 2030: Consumers See Shared Cars, Voice-Activated Appliances, Travel By Hyperloop
AI & IoT Daily, Chuck Martin - Thursday, January 3, 2019
In a study, consumers predict technologies they are likely to use, rangi ...
- Ford, Chevrolet, Toyota 'Most Desired' Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, January 2, 2019
The results gives context to understand how consumer attitudes toward automobile ownersh ...
- Subaru Nabs Two Top 10 Finishes For Most-Read Stories
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2019
In a nod to 'Marketing Daily' readers' fascination with millennials, two ...
- Volkswagen Acquires Volvo's Connected Car Unit
AI & IoT Daily, Chuck Martin - Monday, December 31, 2018
Volvo Group signed an agreement to divest 75% of shares of i ...
- Tesla Adds Independent Members To Board As Part Of SEC Settlement
Around the Net In Brand Marketing, Phyllis Fine - Friday, December 28, 2018
"Tesla added Larry Ellison, executive chairman and founder of the software gia ...
- Honda, Goodyear, Mitsubishi Get In The (College Bowl Series) Game
Drive Time, Tanya Gazdik - Monday, December 31, 2018
Honda's Rose Parade float will be the first-ever fully replicated parade flo ...
- Tesla To Accelerate Self-Driving Tests: Report
Around the Net in IoT, Chuck Martin - Friday, December 28, 2018
Tesla plans to increase it fully-autonomous vehicle testing, according to an intern ...
- The 2019 Navigator: Get Ready For Voice And Video In Emails
Email Insider, Ray Schultz - Friday, December 28, 2018
The good news is that email marketers will have new advanced technologi ...
- Big Auto Dealers Are Able To Make Email Work, Study Shows
Email Marketing Daily, Ray Schultz - Friday, December 28, 2018
Smaller dealers are scoring with paid media and referrals, and larger fir ...
- CarGurus Couple Become Brand 'Evangelists' In Latest Ad Version
Marketing Daily, P.J. Bednarski - Thursday, December 27, 2018
The new ads broaden the information about CarGurus to explain specific feature ...
- Search Drives Phone Calls; TV Ads Prompt Social Media Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and oth ...
- China Car Slump Brings Idle Factories For Big Auto Makers
Around the Net In Brand Marketing, Phyllis Fine - Wednesday, December 26, 2018
"A downturn in China’s car market has wrong-footed some of the world&rsquo ...
- Self-Driving Car Company Targets Retirement Communities
AI & IoT Daily, Chuck Martin - Wednesday, December 26, 2018
The startup Voyage has signed a license to deploy a self-driving ride-shari ...
- The Dirty Little Secret Of Auto Ads
Drive Time, Tanya Gazdik - Monday, December 24, 2018
In real life, dirt, disorder and insufficient storage plague millennial and G ...
- Genesis Motor America Launches Redesigned Website
Marketing Daily, Tanya Gazdik - Friday, December 21, 2018
Leveraging gaming technology provides a "more contextual and dimensional shopping experience," Genesi ...
- Say Media Founder Matt Sanchez Named CEO, Hearst Autos Group
Publishers Daily, Sara Guaglione - Friday, December 21, 2018
Sanchez was working as a consultant for Hearst before he was tapp ...
- Uber Autonomous Car Tests In San Francisco, Toronto Start In 'Manual Mode'
AI & IoT Daily, Chuck Martin - Thursday, December 20, 2018
The idea of the tests is essentially to allow the vehicles ...
- Deloitte: Consumers Distrust Autonomous Vehicles
Marketing Daily, Tanya Gazdik - Thursday, December 20, 2018
A Deloitte study finds consumers' appetite for self-driving vehicles is lagging behi ...
- Lincoln Compares Driver-Assist Tech To Billiards Shots
Marketing Daily, Tanya Gazdik - Friday, December 21, 2018
"Authentic relationships between brands and great personalities like Matthew [McConaughey] are ha ...
- Kia To Unveil In-Car Tech For 'Emotive Driving' Future
AI & IoT Daily, Chuck Martin - Thursday, December 20, 2018
In a move aimed at a post-autonomous driving era, Kia Motors pla ...
- Uber Approved To Resume Self-Driving Car Tests In Pittsburgh
AI & IoT Daily, Chuck Martin - Wednesday, December 19, 2018
Uber had halted its public trials of self-driving cars after a traff ...
- Continental Tires Tops Category Spending In November With Black Friday Promo
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2018
"The Continental Tires spot featuring Dan Patrick was a common fixture ...
- Santa Wants An Audi In Holiday Ad
Marketing Daily, Tanya Gazdik - Friday, December 14, 2018
"We set out to make a film about Santa's transformation and allow ...
- Nissan Uses NYC Pop-Up To Promote Leaf
Marketing Daily, Tanya Gazdik - Friday, December 14, 2018
Automaker aims to learn from the event and host additional pop-ups ne ...
- Fiat Chrysler Taps Starcom As Its New U.S. Media Agency
MAD, Steve McClellan - Thursday, December 13, 2018
The auto giant spent an estimated $970 million on measured media ...
- Chevrolet CMO Tim Mahoney To Retire
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2018
According to an internal memo obtained by "Marketing Daily," the well-respected marketi ...