- Jaguar Unveils Mobile Holiday Window
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2018
"We're encouraging consumers that spot the bus in New York City ...
- TV Forecast: Retrans Expands, Core Ad Sales Decline
Television News Daily, Wayne Friedman - Wednesday, December 12, 2018
Looking at major TV station groups, Moody's expects retrans revenues to ri ...
- Waymo Self-Driving Cars Attacked, Run Off Road
Around the Net in IoT, Chuck Martin - Wednesday, December 12, 2018
The self-driving vans of Alphabet’s Waymo have had rocks thrown at the ...
- Connected Car Ecommerce Projected To Hit $265 Billion
Connected Thinking, Chuck Martin - Tuesday, December 11, 2018
An increasing amount of in-car connectivity will lead to more consumer spendi ...
- Honda Launches Facebook Messenger Bot
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2018
Honda aims to drive qualified shopping via the custom web views th ...
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
The "small" test is open to select advertisers in automotive, retail a ...
- 75% Of Americans Prefer Driving Themselves To Riding In Self-Driving Cars
AI & IoT Daily, Chuck Martin - Tuesday, December 11, 2018
The majority of consumers would rather drive a car themselves than hi ...
- Q&A: How Car Dealers Are Embracing Social Media
Marketing Daily, Tanya Gazdik - Monday, December 10, 2018
"Before there were actual commerce platforms on social media, people were usi ...
- Uber Follows Lyft In Filing For IPO
AI & IoT Daily, Chuck Martin - Monday, December 10, 2018
Following ride-hailing company Lyft, Uber Technologies is reported to have confidentially fil ...
- Millennials Interested In Driving After All
Drive Time, Tanya Gazdik - Monday, December 10, 2018
Hagerty found the nation's largest generation isn't as anti-driving as once though ...
- Honda Brings Holiday Cheer To Hospitalized Children
Marketing Daily, Tanya Gazdik - Saturday, December 8, 2018
A social media campaign shows hospitalized kids experiencing a one-of-a-kind winter wonderla ...
- Cadillac Shows Off New XT4 Via Viceland, MSNBC Shows
Marketing Daily, Tanya Gazdik - Saturday, December 8, 2018
"Hustle" will showcase the Cadillac XT4 crossover and marks a unique co-produci ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Lyft Files For IPO
AI & IoT Daily, Chuck Martin - Thursday, December 6, 2018
Lyft has submitted a draft registration with the Securities and Exchange Commissi ...
- Uber Self-Driving Cars Readied For Downsized Road Trials
Connected Thinking, Chuck Martin - Thursday, December 6, 2018
Uber is planning to get its self-driving cars back on the roa ...
- Subaru Hosts Pet Adoptions At LA Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2018
In addition to being able to take canine friends home, attendees c ...
- LG Partners With Audioburst On AI Car Infotainment Innovation
Marketing Daily, P.J. Bednarski - Wednesday, December 5, 2018
Right now the Audioburst Deep Analysis API and its application by ...
- Facebook Launches Marketing Campaign Aimed At Automakers
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2018
Facebook Auto set up a display at the Los Angeles Auto Sh ...
- Publicis Rejiggers Saatchi, Team One Leadership
MAD, Larissa Faw - Monday, December 3, 2018
Saatchi & Saatchi West president Chuck Maguy is promoted to CEO a ...
- Toyota Announces Super Bowl Spot
Marketing Daily, Tanya Gazdik - Monday, December 3, 2018
Burrell Communications will handle creative, with Saatchi & Saatchi handling media. ...
- Brand Loyalty Comes Standard with Friends for MINI USA
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
"When you think of 4,000 people, we're a niche brand, in bro ...
- Q&A: Infiniti's 2018 in Marketing
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
Listen as Infiniti's Phil O'Connor explains to MediaPost's Tanya Gazdik how t ...
- Case Study: Case Study: Social +VR + AR = Success for AHM
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
Here's Jessica Fini, Manager, Social Marketing, American Honda Motor Co., Inc., explaini ...
- Gen-Z: Today's 'Identity Shifters', Tomorrow's Buying Power
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
How to reconcile multiple Instagram profiles of the same Gen Z perso ...
- Automotive Marketers Share Insights At MediaPost LA Auto Show Conference
Drive Time, Tanya Gazdik - Monday, December 3, 2018
"Programmatic is fantastic but programmatic will never be standing in front ...
- Nissan Aligns New Altima With 'Mary Poppins Returns'
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2018
"We had to think about what do we do to reimagine t ...
- Hyundai Confirms Super Bowl Spot In Works
Marketing Daily, Tanya Gazdik - Monday, December 3, 2018
The automaker is creating a 60-second spot to run in the Sup ...
- Gen-Z: Today's 'Identity Shifters,' Tomorrow's Buying Power
Show Daily, Nina Lentini - Monday, December 3, 2018
Today's world is too multifaceted, too fast-paced for it to make sen ...
- Volvo, Ericsson Sign Connected Car Agreement
AI & IoT Daily, Chuck Martin - Friday, November 30, 2018
The Volvo Car Group has selected Ericsson to provide connected vehicle servic ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...