- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Kia Plans 10th Consecutive Super Bowl Ad
Marketing Daily, Tanya Gazdik - Wednesday, November 28, 2018
"I'm sure we will impress people, and intrigue people, with what ...
- Brand Loyalty Comes Standard With Friends for MINI USA
Show Daily, Nina Lentini - Thursday, November 29, 2018
"Programmatic is fantastic, but programmatic will never be standing in front ...
- Social + VR + AR = Success for AHM (American Honda Motor)
Show Daily, Nina Lentini - Thursday, November 29, 2018
"The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Emphasizes Fun With Civic Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2018
Unlike General Motors, Ford and Fiat Chrysler--which have been killing off c ...
- As Trump Blasts GM For Its Reorganization, Critics Blast The Bluster
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 28, 2018
"General Motors has again exposed the inability of any politician to arre ...
- Infiniti's O'Connor Dishes On How Its Japanese Automotive Invitational Came About
Show Daily, Nina Lentini - Wednesday, November 28, 2018
"We thought that bringing all of the great Japanese luxury brands togeth ...
- VW Consolidates Global Creative Account With WPP, Omnicom And Cheil
MAD, Steve McClellan - Monday, November 26, 2018
The auto giant is reducing its global network of agencies for i ...
- GM To End Production Of 6 Cars, Plans Mass Layoff
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2018
The automaker will undertake a 15% reduction in salaried and contract salari ...
- Los Angeles Auto Show Includes MediaPost Conference
Drive Time, Tanya Gazdik - Monday, November 26, 2018
MediaPost will make its debut at the show on Tuesday with ...
- Audi Partners With Amazon For Unique Test Drive
Marketing Daily, Tanya Gazdik - Monday, November 26, 2018
Unlike a typical test drive, "Test Drive to the Unknown" took shoppe ...
- Smart E-Scooter Company Raises $50 Million
AI & IoT Daily, Chuck Martin - Friday, November 23, 2018
VOI Technology, a smart mobility startup that markets connected e-scooters in Europ ...
- Ghosn's Downfall Triggers Concerns About Future Of 3 Automakers
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 21, 2018
Carlo Ghosn, formerly man of many titles at Nissan, Mitsubishi and Renaul ...
- Volvo Signs Deal For Self-Driving Trucks
AI & IoT Daily, Chuck Martin - Tuesday, November 20, 2018
Volvo Trucks has signed a deal to provide self-driving trucks for t ...
- Subaru Signs On For Effie's College Challenge
MAD, Larissa Faw - Monday, November 19, 2018
Subaru is serving as the 2019 sponsor for the ninth Effie Collegia ...
- Grinch Steals Honda Holiday Campaign
Marketing Daily, Tanya Gazdik - Monday, November 19, 2018
"A movie integration can be a smart strategy if it aligns wi ...
- Former Cadillac Marketer Melody Lee Heads To Shiseido
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2018
Melody Lee's first major project in the New York-based position will ...
- Upstart Electric Automaker Rivian Selects Droga5 For First Work
Drive Time, Tanya Gazdik - Monday, November 19, 2018
"The brand position, and how that lines up with the technology...in ma ...
- General Motors, Volvo Partner With Amazon For Promo
Marketing Daily, Tanya Gazdik - Sunday, November 18, 2018
Amazon Key, which enables in-car delivery, has had a very positive recepti ...
- In-Car Payments Set To Top IOT Sales
AI & IoT Daily, Chuck Martin - Friday, November 16, 2018
The Internet of Things payments market will grow an average of 7 ...
- Toyota Tests HoloLens VR Goggles
Around the Net in IoT, Chuck Martin - Friday, November 16, 2018
Toyota is testing Microsoft’s HoloLens mixed reality technology, by tapping into t ...
- Daimler, Bosch To Test Autonomous Taxi Service
Connected Thinking, Chuck Martin - Friday, November 16, 2018
Autonomous vehicle testing around the country is picking up steam. Now Daiml ...
- Subaru's 'Share The Love' Features New Forester
Marketing Daily, Tanya Gazdik - Thursday, November 15, 2018
Consumers will see many of the ingredients that have made past campaig ...
- Ford Partners With Walmart For Autonomous Delivery Trial
Marketing Daily, Tanya Gazdik - Wednesday, November 14, 2018
Partnership is "rolling demonstration for Ford to prove the value of self-drivi ...
- Cadillac Gets Funny For New York Swan Song
Marketing Daily, Tanya Gazdik - Wednesday, November 14, 2018
Cadillac's new brand strategy includes "a focus on fun, energy and youthfulne ...
- CuriosityStream's Toyota Theater Features Free Anti-Car Documentaries
TVBlog, Les Luchter - Wednesday, November 14, 2018
This is branded entertainment with an anti-car slant -- so how ...
- Big Red Bows On Cars Are Back
Drive Time, Tanya Gazdik - Monday, November 12, 2018
Seven percent of consumers plan to gift in the automotive category th ...
- Audi Top Auto TV Spender In October
Marketing Daily, Tanya Gazdik - Saturday, November 10, 2018
"It is clear that Chevrolet is trying to make some headway," ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nomine ...
- Hyundai Plans To Reveal Flagship SUV, Palisade, In LA
Marketing Daily, Tanya Gazdik - Thursday, November 8, 2018
The premium vehicle will be geared toward parents with growing families a ...