Subaru is serving as the 2019 sponsor for the ninth Effie Collegiate program to elicit U.S. college students' insights into reinventing the car-buying experience.
The "Effie Collegiate Subaru Brand Challenge" will open its call for entries in January, seeking all students enrolled in portfolio programs, graduate and undergraduate students, either full- or part-time at accredited educational institutions.
Students — at no cost — are invited to submit a marketing brief that would resonate with Gen Z and
millennial car buyers, many who may think of buying a car as arcane.
“We created a client brief that we would develop for any seasoned agency partner, knowing that college students who take on the Effie Collegiate entry will have real world experience to bring back to the classroom and later, to the workplace,” stated Alan Bethke, senior vice president, marketing, Subaru of America.
Marketing executives will be called on by the Effies this spring to serve on a jury to review this year’s entries.
Selected finalists will be invited to pitch their campaigns to the Subaru brand team at the car brand's headquarters in Camden, NJ. Sponsors and brands have the option to produce the work created by winners.