- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Audi Launches Interactive Unique Outdoor, Print Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 7, 2018
A first-of-its-kind placement for the auto industry converted an unused rooftop in ...
- Ford Scoots Further Into Micro-Mobility Lane By Buying Spin
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 8, 2018
Spin, a two-year-old San Francisco-based electric-scooter-sharing company, currently has operations in ...
- BMW Improves Email Results With Event Campaign
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
The auto brand relied on segmentation and dynamic adjustments in a campai ...
- Porsche Targets Younger Drivers, More Females
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2018
In new campaign, a real-life wedding is held in the backseat ...
- 'Departures' Teams With Audi For First Print User-Activated Ad
Publishers Daily, Melynda Fuller - Tuesday, November 6, 2018
In an effort to market its new A8 model, Audi created ...
- 5 Million Autonomous Vehicles Projected By 2022
AI & IoT Daily, Chuck Martin - Tuesday, November 6, 2018
Worldwide revenue of autonomous vehicles reached $3 billion last year and ...
- AT&T Connects 24 Million Cars; Automakers Add Networked Services
Connected Thinking, Chuck Martin - Sunday, November 4, 2018
As of the third quarter of this year, AT&T had 24 milli ...
- Millennial Car Shoppers Gravitate To Ford, Chevrolet, Toyota
Drive Time, Tanya Gazdik - Monday, November 5, 2018
Millennials are entering their prime car-buying years, according to a Placed whi ...
- Volvo Commits To Sustainability
Marketing Daily, Tanya Gazdik - Friday, November 2, 2018
"The message has broad appeal to all who believe companies should ta ...
- Cadillac Enlists Rapper Nas For ComplexCon Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2018
"The XT4 is Cadillac's most aspirational entry into the brand to date ...
- Audi Gets Animated In 'Spies In Disguise'
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2018
Super-agent Lance Sterling, voiced by Will Smith in the film, shows o ...
- Auto Dealers Told: Service Reminders Aren't All You Need To Send
Around the Net in Email, Ray Schultz - Thursday, November 1, 2018
Auto dealers need a variety of email formats, including welcome, promotional a ...
- Mini Takes To Twitter For Test-Drive Promo
Marketing Daily, Tanya Gazdik - Tuesday, October 30, 2018
The offer is available in San Francisco and Los Angeles through No ...
- Pylon Uses Bibendum In Wiper Campaign
Marketing Daily, Tanya Gazdik - Monday, October 29, 2018
Pylon Manufacturing is equating the way wiper Michelin-brand blades grip the windshie ...
- Are Consumers Ready To Buy Cars Online?
Drive Time, Tanya Gazdik - Monday, October 29, 2018
Autotrader is unveiling a new campaign today themed around the belief th ...
- Honda, SoundHound Team For AI Voice Assistant
Connected Thinking, Chuck Martin - Thursday, October 25, 2018
Much like Google Assistant, SoundHound is very good at understanding what w ...
- Daimler Consolidates $950 Million Global Media With Omnicom Media Group
MAD, Steve McClellan - Wednesday, October 24, 2018
The exception is China, not part of the pitch and retained ...
- Porsche, Turo Partner For 'Host' Program
Marketing Daily, Tanya Gazdik - Tuesday, October 23, 2018
Turo "hosts" -- people that rent out their vehicles on the a ...
- Acura's Influencers Encourage Others To #LookUp
Marketing Daily, Tanya Gazdik - Tuesday, October 23, 2018
The campaign features photography of the redesigned 2019 Acura RDX interior, wi ...
- Ford Taking Self-Driving Cars To Streets Of D.C.
AI & IoT Daily, Chuck Martin - Tuesday, October 23, 2018
Ford and Washington, D.C., have agreed to start the first tests ...
- Hyundai, Kia Test Wearable Robots
AI & IoT Daily, Chuck Martin - Monday, October 22, 2018
Kia Motors, part of Hyundai Motor Group, is testing robotics technology throu ...
- Ford Ads From Wieden Swap 'Proud' For 'Tough'
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 21, 2018
“Built Ford Proud” TV spots debuted Saturday. They included the voice a ...
- Nissan's ProPilot Assist Is Big Step In Autonomous Driving
Drive Time, Tanya Gazdik - Monday, October 22, 2018
When I tell people I'm test-driving a vehicle with autonomous driving feature ...
- Q&A: Enterprise Marketing Exec Takes On Turo
Marketing Daily, Tanya Gazdik - Monday, October 22, 2018
Frank Thurman, corporate vice president of marketing at Enterprise Holdings, fields so ...
- TV Still Strong In Auto Ad Metrics, Social Media Even Better
Television News Daily, Wayne Friedman - Thursday, October 18, 2018
TV scores highest in ad recall, but adding social media to t ...
- Email Marketing Tips For Auto Dealers
Around the Net in Email, Ray Schultz - Thursday, October 18, 2018
Many auto dealerships conduct email campaigns. But they don’t necessarily know h ...
- Hey, Big Spender
Research Brief, Jack Loechner - Wednesday, October 17, 2018
The auto industry is a big TV ad spender. In 2017, ...
- Car Vending Machines Spread Across U.S.
Connected Thinking, Chuck Martin - Tuesday, October 16, 2018
The Internet of Things involves many types of new connections and n ...
- Land Rover, Clarks Partner For Shoe Collaboration
Marketing Daily, Tanya Gazdik - Monday, October 15, 2018
"Much like the Land Rover vehicles, the shoes are terrain-appropriate, providing practicali ...