- WPP Agencies Rejigger Detroit-Area Operations
Mediapsssst, Richard Whitman - Thursday, January 24, 2019
VMLY&R is opening a new office in Detroit that will be staffe ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- Phone Calls Outpace Email In Auto Buying, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 24, 2019
The personal touch produces stronger conversions than email messages, Marchex finds. ...
- Cadillac Partners With PGA, Deal Includes Media Buys
Marketing Daily, Tanya Gazdik - Wednesday, January 23, 2019
The luxury brand was named the official vehicle of the PGA ...
- Lexus Makes Light Of NFL 'Roughing' Rule
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
Team One created a long-form video starring Heisman Trophy winner and form ...
- Auto Dealers Need To Optimize Customer Calls
Marketing Daily, Tanya Gazdik - Wednesday, January 23, 2019
Nearly six out of every 10 inbound callers (57%) to a dealer ...
- Mercedes-Benz Enlists Ludacris For Super Bowl
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, January 21, 2019
Actor and rapper Ludacris and Mercedes-Benz announced a Super Bowl collaboration ...
- Automakers Are Still Figuring Out Vehicle Subscription Model
Drive Time, Tanya Gazdik - Monday, January 21, 2019
Gen Z and millennials are the most open to adopting alternative mod ...
- Chevy Partners With Lego Movie
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2019
The Lego Silverado continues the partnership between Chevy and Warner Bros. Pictur ...
- Kia Offers Alternative To Celebrity-Driven Super Bowl Spot
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2019
Kia is launching "The Great Unknowns Scholarship" to help young people ...
- Infiniti Intros 'Timeout For The Win' With NCAA
Marketing Daily, Tanya Gazdik - Thursday, January 17, 2019
Infiniti is donating a total of $1 million to Coaches vs. Canc ...
- Stop & Shop Launching Driverless Vehicle Grocery Deliveries
AI & IoT Daily, Chuck Martin - Thursday, January 17, 2019
The vehicles will contain a selection of Stop & Shop produce, me ...
- Nuance Intros In-Car Experience Of The Future
Connected Thinking, Chuck Martin - Thursday, January 17, 2019
"The module learns your preferences as you drive," according to Eric Montagu ...
- Digital Air Strike Acquires Two Firms In Bid To Drive Auto Dealer Sales And Clicks
Email Marketing Daily, Ray Schultz - Thursday, January 17, 2019
Target Media Partners and Libra Systems have been purchased by Digital A ...
- Acura Continues Social Push For ILX
Marketing Daily, Tanya Gazdik - Wednesday, January 16, 2019
There are many Easter eggs hidden in the "ILX Total Control," gam ...
- Spotify's Podcasts Key To Future Strategy, Listenership
Digital News Daily, Alex Weprin - Monday, January 14, 2019
The streaming music service Spotify continues to make podcasts a major foc ...
- Toyota Exec Shifts To Head Lexus Marketing
Marketing Daily, Tanya Gazdik - Monday, January 14, 2019
Toyota's Lisa Materazzo is taking over the top marketing position at Lex ...
- IPG's Mediabrands Braces For Layoffs
Mediapsssst, Richard Whitman - Monday, January 14, 2019
With the loss of Fiat Chrysler, announced in December, the company h ...
- Hyundai Wins Awards, Announces Super Bowl Spot, Government Shutdown Program
Drive Time, Tanya Gazdik - Monday, January 14, 2019
The Hyundai Kona and Kona Electric CUV beat out two luxury mode ...
- YouTube Artist Prince EA Stumps For Ford
Marketing Daily, Tanya Gazdik - Sunday, January 13, 2019
Spoken word artist Prince EA helped launch the Ford Explorer with ...
- Volkswagen Partners With U.S. Soccer
Marketing Daily, Tanya Gazdik - Monday, January 14, 2019
The automaker also will have branding on training tops for all U. ...
- Auto Industry Shifting Gears As Market For Small Cars Shrinks
Marketing Daily - Top of the News, Thom Forbes - Monday, January 14, 2019
Analysts forecast that "sales of the passenger-car body style that's dominated t ...
- Digital License Plate Maker Adds Charity To Display At CES
AI & IoT Daily, Chuck Martin - Friday, January 11, 2019
Digital license plate maker Reviver Auto has partnered to create a Sus ...
- Samsung's Harman Shows Future In-Car Experience At CES
Connected Thinking, Chuck Martin - Thursday, January 10, 2019
In-Car Communication combines microphones, voice processing and in-vehicle audio signal processing, allowi ...
- Hyundai Offers Interactive Video Experience
Marketing Daily, Tanya Gazdik - Thursday, January 10, 2019
The interactive chat platform, "Hyundai Showroom Live," allow users to interact ...
- Sinclair In Deal To Push TV Broadcasting In Cars
Television News Daily, Wayne Friedman - Thursday, January 10, 2019
Using ATSC 3.0, the next-gen broadcasting technology standard, the effort will all ...
- BMW Goes Down Memory Lane With 'New' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 9, 2019
"CPO campaigns are a bit different in it that we are n ...
- In-Car Tech Matters To New Car Buyers: GfK
AI & IoT Daily, Chuck Martin - Wednesday, January 9, 2019
Majority of U.S. adults who plan to buy a new car s ...
- CES 2019: Toyota Shifts Focus To Assisting Drivers, Not Displacing Them
Connected Thinking, Chuck Martin - Tuesday, January 8, 2019
The company has been working on Toyota Guardian, in which drivers a ...
- Chevrolet Silverado Campaign Includes Amazon Disruption
Marketing Daily, Tanya Gazdik - Monday, January 7, 2019
Anthem spot shows truck owners quoting lyrics of Donny and Marie Osmond ...