In-Car Tech Matters To New Car Buyers: GfK

In-vehicle technology seems to matter to consumers shopping for a new car, according to the GfK Automobility study released at CES.

The majority (55%) of U.S. adults who plan to buy a new car say their vehicle choice will be influenced by technologies included in the car.

Most (58%) say that integration with personal assistants like Amazon Alexa and Google Assistant will be a consideration.

The technologies that appeal to intended car buyers are, in order, active safety, digital connectivity, infotainment, electric vehicles, autonomous driving, augmented reality and health and wellness.

Fewer than a third (30%) of intended car buyers are comfortable with buying a fully autonomous vehicle, and 40% could accept a modest level of self-driving technology, according to GfK.

The 35th annual automobility study is based on more than 500,000 interviews conducted annually by GfK.

3 comments about "In-Car Tech Matters To New Car Buyers: GfK".
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  1. R MARK REASBECK from www.USAonly.US , January 9, 2019 at 10:20 p.m.

    Wishful thinking survey.  Talk to real Americans , not computer geeks who go to electronic shows.  I cry Bogus.  Let's see the legit stats. 

  2. R MARK REASBECK from www.USAonly.US , January 9, 2019 at 10:24 p.m.

    GFK....................Gathering False Klaims

    'jus Sayin'

  3. Chuck Martin from Chuck Martin replied, January 10, 2019 at 9:52 a.m.

    Based on a very large sample, Mark.

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