- CallRail Pulls In $56 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Lead-generation and analytics firm CallRail is investing in staff and hoping f ...
- Email Marketing Tips For B2B Ecommerce Firms
Around the Net in Email, Ray Schultz - Tuesday, December 8, 2020
Email can’t be used in B2B the same way it is ...
- Bizzabo Pulls In $138 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
The event marketing firm plans to hire 100 new employees in t ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple soci ...
- Construction Email List Available From DataListsGroup
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
The upgraded opt-in file includes 432,871 records, the company says, with conta ...
- Lead Liaison Offers Widget For Accessing B2B Data
Email Marketing Daily, Ray Schultz - Tuesday, November 24, 2020
The DataSpring module offers access to almost 10 million company profiles a ...
- Study Finds Disconnect Between B2B Marketers And Buyers
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Brands want to send out long-form content. Buyers prefer user reviews a ...
- How Good Are The Research Sources Used By B2B Tech Buyers?
Around the Net in Email, Ray Schultz - Wednesday, November 18, 2020
B2B technology buyers rely on vendor websites and product demos when mulli ...
- How To Reach B2B Tech Buyers With Email
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
IT buyers have the same crowded inboxes as everyone. But they c ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- B2B Pros Say: 'We're Burned Out' By Pandemic: Study
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
There are many no-shows at virtual events, and the lines between person ...
- The 2021 Outlook For B2B Tech Marketers
Around the Net in Email, Ray Schultz - Wednesday, November 11, 2020
SEO and email are growing in importance for B2B tech marketers. Here&rsquo ...
- Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds
Email Insider, Ray Schultz - Wednesday, November 11, 2020
Security click-throughs get registered as clicks -- on a massive scale, sa ...
- 6sense Offers Its Account Matching Tool To Sales, Marketing Tech Firms
Email Marketing Daily, Ray Schultz - Wednesday, November 11, 2020
6signal Graph was used by Drift, Mediafly and PathFactory, the company s ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social med ...
- B2B Marketplaces Are The Next Big Thing
Around the Net in Email, Ray Schultz - Thursday, November 5, 2020
B2B marketplaces hold outsized promise for ecommerce marketers. Startups such as Fai ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- The Gate Swings Both Ways: Don't Make It Too Hard To Access B2B Content
Email Insider, Ray Schultz - Monday, November 2, 2020
Two-thirds of B2Bs gate content, and that's only one aggravation readers fac ...
- Most B2B Brands Gate Content To Capture Contact Details: Study
Around the Net in Email, Ray Schultz - Wednesday, October 28, 2020
Almost two-thirds of B2B marketers gate content to capture contact details. A ...
- B2B Tech Firms Cut Marketing Budgets Due To Pandemic: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Less than 10% are increasing their spend, with enterprise software suppliers mo ...
- Brands In New Push Toward ABM During Pandemic: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 27, 2020
Almost all companies surveyed have a program this year, and many ha ...
- Email That Cares: Later Boosts Opens And Clicks By Showing Empathy
Email Insider, Ray Schultz - Monday, October 26, 2020
Later, an Instagram scheduler and marketing platform, has driven a spike ...
- Email's Role In The B2B Marketing Of The Future
Around the Net in Email, Ray Schultz - Wednesday, October 21, 2020
B2B salespeople must become comfortable sourcing email addresses and emailing prospects, sa ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreac ...
- Input On How To Send Winning Cold Emails
Around the Net in Email, Ray Schultz - Monday, October 19, 2020
Cold emails are an effective way of driving sales — if they’ ...
- B2B Succumbs To Digital: Buyers Prefer It To Other Sales Channels
Email Insider, Ray Schultz - Monday, October 19, 2020
B2B decision makers prefer the new digital sales model: they like self-ser ...
- B2B Tech Buyers Devour Vendor Content: Study
Around the Net In Digital, Ray Schultz - Friday, October 16, 2020
Half of B2B tech buyers consume 11 pieces of content before maki ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- B2B Mixology: Email Is Most Used Channel As Marketing Spend Goes Up
Email Insider, Ray Schultz - Tuesday, October 6, 2020
Email is second as a source of leads, behind referrals, but ...
- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketi ...