- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketi ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- What To Do About The Drop In B2B Email Response
Around the Net in Email, Ray Schultz - Wednesday, September 30, 2020
Email response fell to a record low in April, according to HubSpo ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 a ...
- B2B Marketers Should Exceed B2C In Personalization
Around the Net in Email, Ray Schultz - Tuesday, September 29, 2020
B2B brands have long been urged to emulate their B2C counterparts wi ...
- Narrative Integrates Stirista's B2B Data Into Streaming Platform
Email Marketing Daily, Ray Schultz - Tuesday, September 29, 2020
Stirista matches work and personal emails in a way that respects privac ...
- A Guide To Cold Email Outreach
Around the Net in Email, Ray Schultz - Monday, September 28, 2020
Cold email outreach is now the main tactic for creating new busine ...
- How Strategic Email Marketing Can Help Administrative Services Firms
Around the Net in Email, Ray Schultz - Friday, September 25, 2020
Email marketing works for most types of businesses, and the administrative servic ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato repo ...
- Four Ways To Deploy Intent Data
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Brands are not making the most of intent data, research shows. He ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do s ...
- A Guide To Reaching The C-Suite With B2B Marketing
Around the Net in Email, Ray Schultz - Thursday, September 17, 2020
Marketing to senior executives is no easy task. Here’s an A-to-Z primer ...
- B2B Disconnect: Customers Are Frustrated With Communications
Email Insider, Ray Schultz - Wednesday, September 16, 2020
Many want faster email response and clearer answers to questions, Drift a ...
- B2B Marketers Should Rely On First-Party Data
Around the Net In Digital, Ray Schultz - Tuesday, September 15, 2020
New rules are affecting the way marketers use targeting data. In B2 ...
- Allison Metcalfe Returns To Demandbase In A New Role
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
After seven years at LiveRamp, Allison Metcalfe has returned to Demandbase ...
- Boardroom Insiders Adds Data Features To B2B Sales Platform
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
The company has also named Marcus Hermens as vice president of market ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared wi ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider Podcast, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pag ...
- Metadata.io Snares $6.5 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Metadata.io will invest the money in expanding its product capabilities and ser ...
- Is Your Content An Embarrassment? Study Shows It Will Dampen Email Results
Email Insider, Ray Schultz - Tuesday, September 8, 2020
Decision makers are tired of COVID-19-related content and see some firms ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certa ...
- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or C ...
- Meagen Eisenberg Named To Terminus Board
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
Eisenberg is now the CMO of TripActions. She has also served ...
- Charting The Journey: The Hurdles In Mapping The Customer Path
Email Insider, Ray Schultz - Monday, August 31, 2020
A majority of brands are using defined journey maps or building the ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study Shows
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
Big businesses are also more likely to send non-personalized emails, Prospex.ai repo ...
- Seismic Debuts Interactive Content Platform For Sellers
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
The solution drives delivery of personalized content and helps moves buyers throu ...
- Making The Case For The Follow-Up Email
Around the Net in Email, Ray Schultz - Wednesday, August 26, 2020
Follow-up emails are a powerful B2B sales tool. But too few compani ...
- Catch Them At Their Desks: Email Is The Most-Used Channel For Employee Messaging In Pandemic
Email Insider, Ray Schultz - Wednesday, August 26, 2020
Almost all companies use email for worker communications, and over half a ...
- Marketo Engage Due For Changes Two Years After Purchase By Adobe
Around the Net in Email, Ray Schultz - Monday, August 24, 2020
Adobe is planning changes to Marketo Engage, the B2B platform it acquir ...
- New ClearSlide Feature Helps Teams Email Prospects At The Right Time
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Also being offered is a Spam Checker that helps emails land ...