- New ClearSlide Feature Helps Teams Email Prospects At The Right Time
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Also being offered is a Spam Checker that helps emails land ...
- Catalina 'Nerds' Campaign Highlights The Company's Data And Analytics Savvy
MAD, Larissa Faw - Tuesday, August 18, 2020
The ""Get the Nerd On Your Side" creative, developed with Seattle-based DN ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during t ...
- Pete Khanna Named CEO Of TeamSupport
Email Marketing Daily, Ray Schultz - Monday, August 17, 2020
Pete Khanna replaces company founder Robert C. Johnson, who serves on t ...
- How To Build Your Email List With Lead Magnets
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Lead magnets are eBooks, guides and other freebies that marketers offer ...
- Robin Bordoli Named CEO Of NextRoll
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
The company is projecting $175 million in revenue for this fiscal yea ...
- Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm
Email Marketing Daily, Ray Schultz - Monday, August 10, 2020
LeadScoreApp's scoring technology allows B2B teams to target hot leads, Fastbase s ...
- Terminus Sets Up B2B Product Integration With Salesforce Pardot
Email Marketing Daily, Ray Schultz - Thursday, August 6, 2020
With the integration, B2B brands can combine marketing automation data with accou ...
- An 'A' Effort For ABM: Most Firms Aren't There Yet, But They're Trying
Email Insider, Ray Schultz - Monday, August 3, 2020
Only 22% of ABM users rate themselves as "best in class,"' ...
- B2B Buying In A Pandemic: Sellers Must Be Alert To Threats, Study Shows
Email Insider, Ray Schultz - Friday, July 31, 2020
Most B2B buyers are shifting their wallet share -- both a ri ...
- Looking For A Scrape: ZoomInfo's Name/Email Address Service Draws Heat
Email Insider, Ray Schultz - Thursday, July 30, 2020
Vice reports that ZoomInfo sees privacy as a core threat to i ...
- Pandemic Sea Change: Buyers Are Focused On Essential Items And Price, Study Says
Email Insider, Ray Schultz - Wednesday, July 29, 2020
Most Americans have been affected by COVID-19 in some way, and th ...
- Cloud Conventions Integrates Convey's Email Tool
Email Marketing Daily, Ray Schultz - Wednesday, July 29, 2020
Conduct Campaign supports a variety of email formats, including reminders and newsletter ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketi ...
- B2B Buyers Have Cut Budgets And Vendor Engagement, Study Says
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
Firms are reducing their reliance on vendors during the downturn, and ma ...
- ClickDimensions And InsideView Team Up To Help Microsoft Dynamics Users
Email Marketing Daily, Ray Schultz - Friday, July 24, 2020
The companies plan to launch a new set of data cleaning a ...
- Terminus Debuts Cross-Channel ABM Engagement Hub
Email Marketing Daily, Ray Schultz - Thursday, July 23, 2020
The new service combines email, web and a new chat capability, t ...
- ABM Snapshot: Budgets Were Rising As Pandemic Took Hold
Email Insider, Ray Schultz - Wednesday, July 22, 2020
B2B companies with mature ABM programs spend 39% of their marketing budge ...
- LeadSift And Intentsify Partner On Intent Data Action
Email Marketing Daily, Ray Schultz - Wednesday, July 22, 2020
The partnership will allow B2B teams to engage accounts that are researchi ...
- The Role Of Microsegmentation In B2B
Around the Net in Email, Ray Schultz - Tuesday, July 21, 2020
Traditional segmentation may help B2B brands find customers. But microsegmentation can he ...
- Lessons In Business Email Etiquette.
Around the Net in Email, Ray Schultz - Monday, July 20, 2020
B2B marketing and sales teams should never forget that their emails a ...
- B2B Brands Embrace The Customer Experience
Around the Net in Email, Ray Schultz - Friday, July 17, 2020
Many B2C brands provide personalized customer experience. But this is an id ...
- B2B Research Vet Chris Wells Founds New Agency
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
Adience is designed to operate in a B2B research environment disrupted ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in t ...
- How To Use Data To Create A B2B Pitch
Around the Net In Digital, Ray Schultz - Wednesday, July 1, 2020
LinkedIn users spend only 17 minutes per month on the platform. Th ...
- Work-At-Home Marketers Are Optimistic: Study
Around the Net in Email, Ray Schultz - Wednesday, July 1, 2020
Marketing processionals are thriving while working remote, according to research conducted ...
- RollWorks Debuts Tool For Tracking B2B Buyer Intent
Email Marketing Daily, Ray Schultz - Wednesday, July 1, 2020
Sellers receive alerts in Salesforce and daily email reports based on websi ...
- Edelman Business Marketing Named B2B Agency Of The Year
MAD, Steve McClellan - Monday, June 29, 2020
The B2 Awards are bestowed by the ANA and Edelman won A ...
- First Midwest Bank And Mitsubishi Enter Finals For ANA B2B Email Award
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Hiscox was named B2B Corporate Marketer of the Year and Edelman Busine ...