- Tips For Aligning The B2B Buyer's Journey
Around the Net in Email, Ray Schultz - Friday, June 26, 2020
B2B marketers have for years tried to achieve the level of personalizati ...
- Banzai Offers New Tool For Partner Event And Webinar Marketing
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Banzai Reach for Partners allows brands to send invites via email, Linked ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within the ...
- Demandbase Acquires Engagio: What Does It Mean To B2B?
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Demandbase’s purchase of Engagio could signal a collision course between ABM a ...
- Meal Delivery Service Freshly Launches B2B Platform
Marketing Daily, Steve Ellwanger - Tuesday, June 16, 2020
Accelerating the B2B launch "is really helping business provide healthy lunches ...
- Demandbase Acquires Engagio In ABM Platform Merger
Email Marketing Daily, Ray Schultz - Tuesday, June 16, 2020
The purchase combines two ABM platforms and will accelerate Demandbase's revenue growt ...
- Five Cases That Show AI's Value In B2B
Around the Net in Email, Ray Schultz - Monday, June 15, 2020
AI offers powerful capabilities within ABM platforms to drive sales. Here a ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec fin ...
- Seasoned Execs Explain How Volatility Can Strengthen Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
Businesses need to start adapting as the economy reopens. Top executives virtual ...
- B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Email Insider, Ray Schultz - Wednesday, June 10, 2020
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," b ...
- A Toolkit For SaaS Providers To Customer Churn
Around the Net in Email, Ray Schultz - Tuesday, June 9, 2020
Customer loss can be devastating for companies offering SaaS products. Here a ...
- How To Use Controversy In A B2B Email Campaign
Around the Net in Email, Ray Schultz - Monday, June 8, 2020
There’s plenty of controversy in the air, so it might seem counter-intuiti ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
Email Insider, Ray Schultz - Friday, June 5, 2020
Sprint is first in search, and China Mobile is the leader ...
- Leadspace Links Its B2B Data With Microsoft Dynamics 365 Customer Insights
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
The connection is now in preview mode, but will be generally availab ...
- The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding
Email Insider, Ray Schultz - Thursday, June 4, 2020
Open rates are up in both B2B and B2C, and so ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media t ...
- Zoom Zoom: Video Conferencing Dominates Search During COVID-19, Merkle Says
Email Insider, Ray Schultz - Monday, June 1, 2020
Video conferencing dominated Google search in the B2B tech sector, a stu ...
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
Brand Insider Podcast, Steve Smith - Friday, May 29, 2020
Eschewing VC funding and focusing on B2B and a single Amazon consum ...
- ActiveCampaign Upgrades Email Capabilities In App
Email Marketing Daily, Ray Schultz - Friday, May 29, 2020
ActiveCampaign has enhanced its mobile marketing app to allow businesses to r ...
- JobPro Connects With MailChimp To Automate Email For Insulation Firms
Email Marketing Daily, Ray Schultz - Thursday, May 28, 2020
JobPro's new email drip feature is integrated with MailChimp, allowing firms ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital markete ...
- Madison Logic Adds Its ABM Tool To Hubspot App Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Joint B2B clients can engage and measure accounts across digital ad channel ...
- B2B Prime Time: Tuesdays and Wednesdays Are The Best Days To Send Content
Email Insider, Ray Schultz - Friday, May 22, 2020
But audience engagement went down in most channels except email in 201 ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search f ...
- 6sense Data To Drive LinkedIn Ads In New Integration
Digital News Daily, Ray Schultz - Thursday, May 21, 2020
Joint clients can leverage 6sense segments to reach audiences on the glob ...
- B2B Battle Plan: They're Cutting Their Budgets And Changing Their Models, McKinsey Says
Email Insider, Ray Schultz - Thursday, May 21, 2020
Ecommerce sales are up, and shifts in the selling process are like ...
- The Hurdles To ABM: Many Firms Lag On Personalization, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, May 21, 2020
B2B marketers don't feel their sales teams can help create or sha ...
- The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
Email Insider, Ray Schultz - Friday, May 15, 2020
In an effort that shows how digital marketing can rev up sal ...
- Is Your B2B Email List Healthy? The COVID-19 Pandemic May Be Making It Sick
Email Insider, Ray Schultz - Thursday, May 14, 2020
Email lists erode even during normal times. Here are some problems ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with t ...