Brands will soon be able to enrich their profiles in Microsoft Dynamics 365 Customer Insights with B2B company data from Leadspace, thanks to a new connection between the two.
The arrangement is designed is to help firms “improve their ability to target, segment, prioritize, and personalize experiences,” states Doug Bewsher. CEO of Leadspace.
Clients can access the connection in Preview mode this month It will be rolled out later in the summer.
The B2B data available can drive email campaigns and targeting in other channels.
Microsoft Dynamics 365 Customer Insights is an enterprise-level customer data platform.
Leadspace provides a B2B customer data platform and serves such brands as Microsoft, AMEX, and RingCentral.