- Leadspace Unveils B2B Segmentation Tool
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
Leadspace On-Demand is designed to help marketers filter down to their ide ...
- Engagio Enhances ABM Sales Service With Inbox Mining Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Sales teams have access to emails and calendars to better understand targ ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It conten ...
- Groove Lands $12 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Capital One Ventures joined the funding round after trying Groove's ABM platfo ...
- COVID-Related Email Tips For Manufacturers
Around the Net in Email, Ray Schultz - Thursday, May 7, 2020
Like everyone, equipment manufacturers are being affected by the COVID-19 pandemic. Swans ...
- B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Email Insider, Ray Schultz - Thursday, May 7, 2020
Over half are buying -- but B2B buyers have also cut cost ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a progr ...
- Downturn Marketing: Reaching Workers And The Unemployed At Home
Email Insider, Ray Schultz - Monday, May 4, 2020
NetWise offers an ID graph that it says can help brands identi ...
- Terminus Acquires Chat Provider Ramble In Apparent Challenge To Drift
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
The move follows the 2019 purchase of email marketing firm Sigstr. ...
- Advice On How To Create Effective B2B Newsletters
Around the Net in Email, Ray Schultz - Wednesday, April 29, 2020
Email newsletters are an effective tool for engaging customers. But they mu ...
- Infogroup Debuts B2B Intent Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Data Axle helps brands act on interest based on behavior in multip ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why sever ...
- The B2B Data Scramble: Most Brands Plan To Spend More On Quality This Year
Email Insider, Ray Schultz - Monday, April 27, 2020
Although brands are increasing their spending on data, few believe data improveme ...
- Sarbacane Group Acquires Datananas, B2B Lead Prospecting Firm
Email Marketing Daily, Ray Schultz - Monday, April 27, 2020
Sarbacane Group is the parent of Mailify, a firm that helps B ...
- Email Drip Campaigns Are Meant To Motivate Leads, Not Annoy Them
Around the Net in Email, Ray Schultz - Tuesday, April 21, 2020
This is no time to be annoying leads with excessive emails. Dr ...
- B2B Lead Generation During -- And After -- A Slowdown
Around the Net in Email, Ray Schultz - Friday, April 10, 2020
Email marketing is a powerful tool in B2B lead generation. But the ...
- CleverTouch Adds B2B Email Workflow Service Tied To Salesforce
Email Marketing Daily, Ray Schultz - Friday, April 10, 2020
Momentum for Salesforce Marketing facilitates email creation within controlled environments, the compa ...
- COVID-19 Prompts Changes In B2B Buyer Behavior
Around the Net in Email, Ray Schultz - Thursday, April 9, 2020
Despite recession fears, 40% of B2B buyers will spend more on softwa ...
- Don't Email This Friday Or Easter Sunday, Worldata Calendar Suggests
Email Marketing Daily, Ray Schultz - Thursday, April 9, 2020
Don't send B2C emails this Friday, and avoid sending emails on East ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 8 ...
- UJET Integrates Sales Platform With Salesforce Sales Cloud
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
The integration will allow B2B sales teams to convert leads and mana ...
- How B2B Brands Can Cope With The COVID-19 Crisis
Around the Net in Email, Ray Schultz - Monday, April 6, 2020
B2B marketers should recalibrate their marketing strategies in response to the COVID- ...
- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website a ...
- Tips For Promotional Products Firms On How To Build An Email List
Around the Net in Email, Ray Schultz - Tuesday, March 31, 2020
Email provides a direct conduit to customers for promotional products distributors a ...
- CustomerGauge In Two-Way Integration With HubSpot
Email Marketing Daily, Ray Schultz - Monday, March 30, 2020
CustomerGauge and HubSpot will help brands measure feedback received through email engageme ...
- Crisis Marketing: Email Do's And Don'ts
Around the Net in Email, Ray Schultz - Thursday, March 26, 2020
Your customers would most likely appreciate an update if your services a ...
- Drift Rebrands Its Email Marketing Tool As Drift Email
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
Formerly known as Drift | Siftrock, Drift Email helps brands mine out-of-offi ...
- Trade Show Cancellations Rise, Marketing Dollars Are Moved Into Digital: Survey
Marketing Daily, Ray Schultz - Thursday, March 26, 2020
A stunning 88% of manufacturing firms have cancelled plans to attend ...
- Content Gets A Fourth Or Less Of Most Marketing Budgets, Study Finds
Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Yet brands see themselves as successful at producing content, and 50% ...
- Words Matter: B2B Buyers Need Clear Product and Pricing Info, Study Says
Email Insider, Ray Schultz - Tuesday, March 24, 2020
Salespeople drive B2B sales, but only to the extent that they off ...