CleverTouch Marketing, a marketing technology company based in Europe, has introduced an SaaS product that it says can help B2B teams streamline workflows.
The new service, Momentum for Salesforce Marketing Cloud, allows marketers with no HTML or coding skills to build emails, the company says.
In addition, it helps regional teams and digital agencies to create emails campaigns in a controlled environment, it adds.
The objective is to help companies create “consistent, brand approved communications,” states Adam Sharp, co-founder and CEO of CleverTouch.
Sharp says that the software “can be rolled out across a business in a matter of days, with minimal teaching time." Momentum for Salesforce Marketing also removes technical bottlenecks, the company says.
Clients give it high marks so far. Robert Nicholson of recruiting firm Robert Walters says that users across the business have used Momentum for Salesforce Marketing Cloud to support campaign execution and have seen increased user adoption with a greater control and brand consistency.