Groove, a sales engagement platform for B2B account executives, has raised $12 million in Series A funding, bringing its total financing to $16 million.
Participating in the funding round are new investors Level Equity and Capital One Ventures and existing backers Uncork Capital and Quest Venture Partners. Level Equity led the round.
Capital One implemented Groove to empower its field sales reps with productivity tools. The success of this effort led to the investment by Capital One Ventures, the company says.
Groove’s account-based marketing platform is also being used by Google, Uber, Atlassian, BBVA, and Veolia Water.
The company has “invested deeply in product and engineering up until this point,” states Chris Rothstein, CEO of Groove. The new round will allow it to drive awareness of its competitive differentiation, Rothstein adds.