• by Ray Schultz , October 6, 2020

Triblio, an account-based marketing (ABM) platform, has added a feature that it says will help sales and marketing teams prioritize and segment addressable markets. 

The new feature, the Triblio Orchestrator, automates multichannel campaigns and enhances Tribilio’s existing platform, which offers advertising, web personalization, and sales activation modules.

The goal is to help brands “execute predictive orchestration by activating intent data and unifying the buyer experience across both sales and marketing channels,” says Andre Yee, founder and CEO of Triblio.

Insperity, says the new tool has "transformed our go-to-market strategy, allowing us to scale multichannel campaigns, states Rich Whittington, manager of account-based strategy and development at Insperity.

Triblio is an IDG Communications, Inc. company.