• by Ray Schultz , September 14, 2020

Boardroom Insiders, provider of a B2B sales platform, has added several features designed to streamline the user experience.

In addition, the company has named Marcus Hermens as vice president of marketing. Hermens will be tasked with growing the brand. 

The appointment comes at “a critical time in the life of our business," stats Lee Demby, co-founder and president of Boardroom Insiders.  

The product enhancements largely resulted from customer feedback, and are intended to provide accurate data to account based marketing (ABM) staff, field marketers and sales teams, adds Sharon Gillenwater, co-founder and CEO of Boardroom Insiders.

The new offerings include: : 

• User dashboard for updates on important accounts
• Enhanced tracking of Executive Changes across individual profiles or accounts
• Save searches to help firms track groups of executives over time 
• "Time in Role" search filter for identifying executives who have been in their current position for 30 days, 90 days and 180 days.