Data streaming company Narrative has integrated Stirista’s B2B data resources into its platform to help clients reach customers.
These assets include a database containing over 30 million professional personas and a company database listing more than 22 million business locations, including details such as industry SIC codes, revenue, number of employees, titles and departments.
Stirista matches work and personal emails in a privacy compliant way,” states Nick Jordan, founder and CEO of Narrative.
“In today’s world of B2B marketing, hashed email matching has become a growing way for marketers to responsibly obtain and reach customers,” Jordan says.
In a separate development, Narrative has named Steven Schwartz to the new title of chief operating officer. Reporting to Jordan, Schwartz will oversee Narrative’s business operations.
Previously, Schwartz was COO at Thrive Global, a firm that supports the health of corporate employees with tech solutions. Prior to that, he served as president of Dataminr, an event detection platform.