Equifax is offering a new B2B marketing suite to help businesses prospect and retain key customer accounts.
The suite include access to the B2bConnect database, a resource that can help users set up of automatic email or CRM alerts, the company says.
Equifax provides intelligence on over 150 million companies worldwide, including 53 million U.S. businesses and 80 million B2B contacts.
In addition, the suite includes access to DigitalConnect, a new purchase intent tool
The new suite is designed to provide an omnichannel view of prospects and existing customers, states William Phelan, senior vice president and general manager of PayNet, an Equifax company.
In addition, users can create target personas and manage customer relationships, the company claims.