- Email Automation Can Help You In B2B
Around the Net in Email, Ray Schultz - Monday, February 8, 2021
Email automation plays a key role in B2B lead generation. But markete ...
- The Email Engine: It's The Most Used Channel In B2B
Email Insider, Ray Schultz - Monday, February 8, 2021
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marke ...
- Email & More To Kick Off Email Panel Talks
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
The first session of Email & More's panel discussions will focus ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- Email Design Trends For B2B Marketers
Around the Net in Email, Ray Schultz - Thursday, January 28, 2021
The pandemic is pushing B2B marketers away from face-to-face contact and mo ...
- Mediafly Raises $25 Million In Growth Funding
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
The company will "double down" on growing its sales enablement tool. ...
- Virtual Events Boomed In 2020 Despite Obstacles: Study
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Most events were free, and half of those who registered converted, Bizza ...
- B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
B2B brands need to embrace omnichannel marketing in the wake of COVID-1 ...
- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will le ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19
Email Insider, Ray Schultz - Friday, January 15, 2021
But ABM now gets 27% of the average B2B marketing budget, t ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- B2B Brands Will Own The Digital Journey In 2021, Exec Says
Around the Net in Email, Ray Schultz - Thursday, January 7, 2021
B2B marketers must take back control of the buying cycle, says Nick Hey ...
- Amperity CMO Always Dreamed About Working At Microsoft
Performance Marketing Insider, Laurie Sullivan - Thursday, January 7, 2021
"High growth -- that's what I'm addicted to," said Amperity's recently appoint ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuf ...
- How B2B Marketing Will Change In 2021
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
B2B is changing as brands focus on digital and increase their u ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (S ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says a ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has rais ...
- Some B2B Firms Saw Revenue Increases Because Of COVID-19: Study
Digital News Daily, Ray Schultz - Thursday, December 17, 2020
While 21% of B2B firms worldwide increased revenue by 25% or mor ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most fir ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send t ...
- ScaleX.ai Adds FlowEngine.io's AI To ABM Arsenal
Email Marketing Daily, Ray Schultz - Tuesday, December 15, 2020
The company contends that email and phone outreach don't work as we ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Performance Marketing Insider, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada ...
- B2B Email Marketing Tips And Examples
Around the Net in Email, Ray Schultz - Friday, December 11, 2020
Whatever their goals, B2B brands need to invest in email marketing. He ...
- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contac ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company s ...