Mediafly, a provider of sales technology, has added a feature to help firms track the performance of seller-generated content.
The new tool, Content Finder, is part of the firm’s winter update.
The goal is to provide “a full view of what content works and doesn’t — whether produced by sales or marketing,” and whether it will be remote or in-person, says Carson Conant, CEO and founder of Mediafly.
The firm points to research showing that 43% of B2B marketing executives say their companies have lost sales by not having the right content at the right time for a customer.
“The performance of content in sales meetings should inform marketing to better support sellers, not drive them to create their own,” states Isabelle Papoulias, CMO, Mediafly.