Marketing orchestration firm Seismic has acquired Grapevine6, a social digital engagement platform, and together they have launched a tool called Seismic LiveSocial to fuel social engagement. Terms of the sale were not disclosed.
The deal combines Seismic’s sales enablement platform and Grapevine6’s digital engagement capability, states Doug Winter, co-founder and CEO of Seismic.
Sales teams can use the combined services to engage buyers “in an effective and authentic manner across platforms, all while staying compliant, building a personal brand, and driving revenue for your organization,” Winter writes in a Tuesday blog post.
The companies have worked together over the past few years, creating a “content ecosystem,” states Mike Orr, CEO of Toronto-based Grapevine6.
Orr will continue to lead the LiveSocial team, and the rest of the Grapevine6 staff will also join Seismic.
Seismic says the purchase will enhance its ability to provide content for sales team sourced from 11,000 third-party publishers and create online conversation.
LiveSocial users can share content across LinkedIn, Twitter, Facebook and other social platforms, while measuring the ROI of their social engagement strategy, the firm says.
Sales teams can use Seismic’s services to build relationships with buyers across email, social media and SMS, the company says.
This news follows Seismic’s $92M Series F funding round in September. The round brought the decade-old firm’s total financing to $270 million, creating a company value of roughly $1.6 billion, Seismic claims.