- Better On Weekends: B2B Leaders Often Consume Content On Their Days Off
Email Insider, Ray Schultz - Thursday, September 12, 2024
Execs who access content on weekends may be more intent driven th ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Joe Palombo To Serve As Publisher Of TV Tech and TVBEurope
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
Palombo has a long career in B2B, including ownership of DJP Marketi ...
- B2B Gets AI: Marketers Want To Use It For Personalization
Email Insider, Ray Schultz - Friday, September 6, 2024
Almost half of B2B brands personalize their email marketing, ON24 reports. ...
- How Growth-As-A-Service Platforms Can Propel B2B Businesses
MAD, Robert Henderson - Wednesday, August 28, 2024
Growing a B2B business is complicated. That's not new. But deploying Ga ...
- X Tests Video-Conferencing Tool To Compete With LinkedIn, Microsoft Teams
MediaDailyNews, Colin Kirkland - Tuesday, August 27, 2024
X is testing a video conferencing tool that would allow users ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- Playing The Clues: Determining When Anonymous Visitors Show Intent
Email Insider, Ray Schultz - Thursday, August 22, 2024
Software company Box is using Bombora's Visitor Insights to learn about interest ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
MAD, Fern Siegel - Monday, August 12, 2024
BBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Iris Worldwide, MarketOne Create Revenue Tool For B2B Enterprises
MAD, Fern Siegel - Friday, August 9, 2024
ABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
- LinkedIn Invites Brands To Sponsor User-Generated Newsletters
MediaDailyNews, Colin Kirkland - Thursday, August 8, 2024
LinkedIn is inviting brands to sponsor newsletters created by other users ...
- 'Broadcasting+Cable', 'Multichannel News' To Cease Publication
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The venerable magazine and two newsletters will be replaced by a streamlin ...
- Ziff Davis To Purchase CNET For $100 Million
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
Ziff Davis is interested in other high-tech deals, CEO Vivek Shah s ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- B2B Shop Bader Rutter Names David Jordan CEO, Jeff Young Remains Chairman
MAD, Steve McClellan - Thursday, August 1, 2024
Jordan has more than two decades of experience in business and marketi ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- B2B Trades Are In: They Help People Do Their Jobs And Sell, Study Shows
Publishing Insider, Ray Schultz - Tuesday, July 16, 2024
Most also rely on B2B publications as their source of industry n ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- WPP, IBM, LinkedIn Partner On AI-Driven B2B Service
MAD, Steve McClellan - Tuesday, June 25, 2024
Among other tasks WPP Open for B2B will help marketers accurately identi ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- The B2B CMO Grind: Many Are Stressed By Lower Budgets, Greater Pressure
Email Insider, Ray Schultz - Wednesday, June 12, 2024
Most say the past year was the toughest of their careers, n ...
- Business Journalists Are Paid A Premium, Study Finds
Publishers Daily, Ray Schultz - Wednesday, June 5, 2024
They earn a higher median salary than general reporters, The Reynolds Cent ...
- Design By Intent: New Bombora CMO On How To Use First-Party Data
Email Insider, Ray Schultz - Monday, June 3, 2024
Putney Cloos urges B2B brands to understand accounts as human beings. ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- AI Bullseye: B2B Brands Are Offered New Data-Targeting Tool
Email Insider, Ray Schultz - Wednesday, May 22, 2024
ZoomInfo Copilot can help B2B brands craft personalized emails, using AI. ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach Customers
Email Insider, Ray Schultz - Friday, May 17, 2024
Despite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...