- 'Broadcasting+Cable', 'Multichannel News' To Cease Publication
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The venerable magazine and two newsletters will be replaced by a streamlin ...
- Ziff Davis To Purchase CNET For $100 Million
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
Ziff Davis is interested in other high-tech deals, CEO Vivek Shah s ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- B2B Shop Bader Rutter Names David Jordan CEO, Jeff Young Remains Chairman
MAD, Steve McClellan - Thursday, August 1, 2024
Jordan has more than two decades of experience in business and marketi ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- B2B Trades Are In: They Help People Do Their Jobs And Sell, Study Shows
Publishing Insider, Ray Schultz - Tuesday, July 16, 2024
Most also rely on B2B publications as their source of industry n ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- WPP, IBM, LinkedIn Partner On AI-Driven B2B Service
MAD, Steve McClellan - Tuesday, June 25, 2024
Among other tasks WPP Open for B2B will help marketers accurately identi ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- The B2B CMO Grind: Many Are Stressed By Lower Budgets, Greater Pressure
Email Insider, Ray Schultz - Wednesday, June 12, 2024
Most say the past year was the toughest of their careers, n ...
- Business Journalists Are Paid A Premium, Study Finds
Publishers Daily, Ray Schultz - Wednesday, June 5, 2024
They earn a higher median salary than general reporters, The Reynolds Cent ...
- Design By Intent: New Bombora CMO On How To Use First-Party Data
Email Insider, Ray Schultz - Monday, June 3, 2024
Putney Cloos urges B2B brands to understand accounts as human beings. ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- AI Bullseye: B2B Brands Are Offered New Data-Targeting Tool
Email Insider, Ray Schultz - Wednesday, May 22, 2024
ZoomInfo Copilot can help B2B brands craft personalized emails, using AI. ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach Customers
Email Insider, Ray Schultz - Friday, May 17, 2024
Despite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- B2B Dips Into AI: A Small Number Of Firms Try 2 Or More Use Cases
Email Insider, Ray Schultz - Monday, May 6, 2024
Eleven percent of brands are using AI for more than two u ...
- Marketing Dribble: The Mistakes Made By Email Copywriters
Email Insider, Ray Schultz - Thursday, May 2, 2024
Emails are awash in irritating subject and opening lines. Are writers overwor ...
- LinkedIn Releases First Games On Mobile, Desktop
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
The move to add gaming to its platform will likely increase t ...
- Platform Critique: Users Review HubSpot's Performance
Email Insider, Ray Schultz - Friday, April 26, 2024
The top challenges for B2B users of HubSpot's platform are technical issu ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- Fortune Teams Up With Accenture On New Gen-AI Research Tool
Publishers Daily, Ray Schultz - Monday, April 15, 2024
Fortune Analytics will launch in beta around June 4. ...
- Hannah Diddams To Serve In SVP Role At 'Business Insider'
Publishers Daily, Ray Schultz - Monday, April 15, 2024
Diddams will seek to drive innovation and operational efficiency. ...
- Shop Talk For Entrepreneurs: Inc. And Fast Company Diversify Their Offerings
Publishing Insider, Ray Schultz - Sunday, April 14, 2024
Business is now less about simple ad placements in magazines than li ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...