- B2B Best And Last: What The Winning Firms Are Doing (And The Laggards)
Email Insider, Ray Schultz - Friday, April 14, 2023
Most winners are investing in their sales operation this year, compared ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In Automation
Email Marketing Daily, Ray Schultz - Friday, April 14, 2023
Email is still the top B2B channel, with 62% of firms usi ...
- Affinity Launches Dealmaking Tool On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Tuesday, April 11, 2023
Users can manage and close deals with Affinity for Salesforce, the compa ...
- SalesLoft Applies Generative AI To Email Sales Workflow
Email Marketing Daily, Ray Schultz - Tuesday, April 4, 2023
Sellers can now deploy an email template with a value proposition a ...
- Anteriad Acquires BNZSA, B2B Demand-Generation Firm
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The combined firms will offer GDPR-compliant marketing worldwide, Anteriad says. ...
- Intermedia Offers Cross-Channel Archiving Tool
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The launch of the archiving tool allowing users to store data acro ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- DemandScience Offers Tool For Creation, Use Of B2B Sales Contact Lists
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
Sales leaders can use their dashboards to provide lists and monitor activit ...
- The New Ways Of Identifying Both B2B and B2C Consumers
Around the Net in Email, Ray Schultz - Tuesday, March 28, 2023
Identifying B2B and B2C buyers is hardly easy in a privacy-driven environmen ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Sellers remain wary of tools that automate sales outreach, Databook reports. ...
- BDR Neglect: B2B Sales Leaders Say They Are Getting Less Support
Email Insider, Ray Schultz - Friday, March 24, 2023
Business development representatives (BDRs) feel unsupported by their firms, and demand bett ...
- Terminus Offers Tool That Identifies Intent
Email Marketing Daily, Ray Schultz - Tuesday, March 21, 2023
Terminus is working with Bombora to provide a premium edition of ...
- DemandLab Debuts B2B Measurement, Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, March 20, 2023
The tool from B2B digital marketing agency DemandLab enables large brands ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Ecommerce Platform Boxed Considers Bankruptcy
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, March 15, 2023
The value of Boxed's stock has fallen more than 95% since ...
- Email Marketing Meets Marketing Automation
Around the Net in Email, Ray Schultz - Tuesday, March 14, 2023
Salespeople are often unaware of which leads to follow. But marketing automati ...
- 6sense Launches Tool To Streamline B2B Sales
Email Marketing Daily, Ray Schultz - Tuesday, March 14, 2023
The new offering, Revenue AI for Sales, allows sales teams to spe ...
- Outward Media's B2B Database Now Has 117M Contacts
Email Marketing Daily, Ray Schultz - Tuesday, March 14, 2023
Outward Media has expanded its B2B database to include 117 million manage ...
- Cold Email Intros Are A Top B2B Skill Set, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 9, 2023
Sales representatives perform practice exercises in email and social media, Mindtickle repo ...
- Laying Pipeline: B2B Marketers Are Unsure Of Their Funnel Forecasts
Email Insider, Ray Schultz - Wednesday, March 8, 2023
Almost all B2B marketers feel that the ability to forecast pipeline outcom ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Deloitte Partners With Black-Owned Publishers To Co-Create Business Content
Publishers Daily, Ray Schultz - Sunday, March 5, 2023
Five publishers will take part in six-month pilot project, and another ...
- Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Email Insider, Ray Schultz - Friday, March 3, 2023
Email systems are present in more than 60% of tech stacks th ...
- Folloze Launches ChatGPT Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new offering allows B2B brands to create content for every digit ...
- Foundry Expands B2B Tech Franchise With ABM Tool
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new product is built on Triblio, the platform acquired by Found ...
- Cameo Appoints Meta Veteran Matty de Castro GM Of Sales For Business Division
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
Celebrity video messaging platform Cameo has appointed Meta veteran Matty de Cast ...
- AI Startup Autobound Raises $4M In Funding
Email Marketing Daily, Ray Schultz - Friday, February 24, 2023
Firm will soon launch premium on top of its free offering. ...
- New B2B Tool Analyzes Subtle Intent Signals, Firm Says
Email Marketing Daily, Ray Schultz - Thursday, February 23, 2023
The B2B intent data platform offers a product that goes beyond top ...
- Wellness Media Outlet BFY Offers Influencers Cut Of Live-Shopping Revenue
Digital News Daily, Colin Kirkland - Tuesday, February 21, 2023
The Better For You media outlet is introducing an influencer program th ...