- Better Get Ready To Dump The Email Open Rate
Around the Net in Email, Ray Schultz - Friday, July 28, 2023
Email marketers basing their success on clicks and opens may be ...
- Copywriter Bob Bly On Today's B2B Marketing
Email Marketing Daily, Ray Schultz - Friday, July 28, 2023
There is less need for salespeople -- and email, Bly reports. ...
- The Benefits Of B2B Lead Scoring
Around the Net in Email, Ray Schultz - Thursday, July 27, 2023
Some firms should stop focusing on lead management and instead turn ...
- Most B2B Sales Teams Are Using AI For Some Tasks: Study
Email Marketing Daily, Ray Schultz - Thursday, July 27, 2023
Companies are using generative AI, and individuals are applying it on ...
- Intuit Launches B2B Ad Network Targeting Small Business Owners
MAD, Steve McClellan - Wednesday, July 26, 2023
According to the firm advertisers can potentially reach over six million QuickBoo ...
- B2Bs Consider Mobile-Only Threads' Biggest Limitation
Mobile Insider, Karlene Lukovitz - Thursday, July 27, 2023
Still, some B2B owners are already experimenting with the new platform, a ...
- TechTarget Unveils Enhancements To Its B2B Targeting Platform
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
Email nurture campaigns are focused on active buyers and their interests pu ...
- Data Axle Expands Its B2B Database By 5%
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2023
The numbers reflect the year up to the third quarter, the compa ...
- Engaging B2B Buyers Through Multiple Channels
Around the Net in Email, Ray Schultz - Monday, July 17, 2023
B2B marketers need to engage customers through cross-channel campaigns based on wh ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- 'All Access,' Which Covered Radio, Is Closing In August
Publishers Daily, Ray Schultz - Sunday, July 16, 2023
Publisher Joel Denver admits, 'The dollars are just not there to suppo ...
- Venture Fund Scaleworks Acquires Full Circle Insights
Email Marketing Daily, Ray Schultz - Thursday, July 13, 2023
Jason Ferrara is tapped as new CEO of Full Circle Insights. ...
- The Revenue Narrative: B2B Marketers Are Taking A Dollar-Based Approach
Email Insider, Ray Schultz - Wednesday, July 5, 2023
But they face many obstacles, including marketing and sales alignment, Demand Spri ...
- Search's Influence Demonstrated In Total Economic Impact Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study th ...
- Necessary Tech Tools For B2B Marketers
Around the Net in Email, Ray Schultz - Thursday, June 29, 2023
B2B businesses need technology when they start out—investments on which they c ...
- Salesforce Debuts Generative AI Tools To Help Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
The new solution applies generative AI to email and call summaries. ...
- They Need Data: B2B Firms Bothered By Lack Of Information And Analytics
Email Insider, Ray Schultz - Wednesday, June 28, 2023
Insights and analytics are the top demand-generation challenge, Anteriad reports. ...
- Validity Hires Jeff Lundal As Chief Revenue Officer
Email Marketing Daily, Ray Schultz - Wednesday, June 28, 2023
Jeff Lundal has worked at firms including Oracle and Experian Marketing. ...
- What Customers Want: It May Be Time To Rethink Your B2B Website
Around the Net in Email, Ray Schultz - Tuesday, June 27, 2023
B2B expert Ruth Stevens describes the seven B2B website essentials customers wan ...
- AtData Offers Machine Learning-Based Email Validation Tool
Email Marketing Daily, Ray Schultz - Thursday, June 22, 2023
The company says the machine-learning approach is more accurate than traditional metho ...
- Salesloft Offers AI Tool For Alerting Sellers To Priority Actions
Email Marketing Daily, Ray Schultz - Wednesday, June 21, 2023
Several partners have signed on for summer launch, including G2 and Highs ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- B2B Budgets Set For Increases Worldwide This Year
Email Marketing Daily, Ray Schultz - Friday, June 16, 2023
AI usage will rise by 81% among firms deploying the technology, Linked ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- DemandSkill, AI-Based B2B Platform, Emerges From Stealth
Email Marketing Daily, Ray Schultz - Monday, June 12, 2023
Amy Bartulis Winchell will serve as managing director of AI-powered sales a ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- Most B2B Sales Leaders Say They're Using AI, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 9, 2023
Brands are deploying AI to enhance customer interactions, Outreach reports. ...
- Hotshot Advice: Third-Party Sources Help Sell B2B Products, Gartner Finds
Email Insider, Ray Schultz - Thursday, June 8, 2023
Social media channels play a major role in B2B sales, with YouTu ...
- MRM, American Express Take Home Top B2 Honors
MAD, Steve McClellan - Wednesday, June 7, 2023
Other winners included Kristina Gregory, VP Marketing, Digital and Brand, for Constellati ...
- Integrate Launches App For Capturing Third-Party B2B Event Data
Email Marketing Daily, Ray Schultz - Monday, June 5, 2023
The company says marketers face difficulties in connecting leads and related d ...