- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- NextRoll Snares $50 Million In New Financing
Email Marketing Daily, Ray Schultz - Thursday, May 25, 2023
NextRoll has two business units: AdRoll and RollWorks. The financing will enab ...
- Why Email Is The Top Channel For B2B Leads
Around the Net in Email, Ray Schultz - Monday, May 22, 2023
Email is the most effective tool for B2B prospecting. But it on ...
- Mark Connon Appointed As Bombora's First President
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
Connon will lead sales, marketing and customer experience activities at the fir ...
- AI Will Drive Audience Insights In B2B
Around the Net in Email, Ray Schultz - Wednesday, May 17, 2023
B2B marketers have an opportunity in front of them: AI tools c ...
- Demandbase Enhances Its B2B Sales Intelligence Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
Sellers will be advised on which accounts to pursue and provided wi ...
- Bring On The Content: B2B Buyers Demand More - Especially Email Newsletters
Email Insider, Ray Schultz - Friday, May 12, 2023
Newsletters show strong growth and are now more "in vogue" -- b ...
- CallRail Launches Integration With Microsoft Teams
Email Marketing Daily, Ray Schultz - Friday, May 12, 2023
Users can receive notifications of calls, texts and form submissions, CallRail s ...
- Outreach And HubSpot Form B2B Selling Integration
Email Marketing Daily, Ray Schultz - Wednesday, May 10, 2023
The shared platforms can help sales teams eliminate tedious manual tasks, t ...
- Automation Pulse: Few B2B Marketers Rate Themselves As Best In Class
Email Insider, Ray Schultz - Tuesday, May 9, 2023
Most companies are somewhat satisfied with their marketing automation, but not great ...
- Company Offers Free B2B Email Contacts To SMBs
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
Demand Science has debuted a tool to help small and mid-sized business ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Search Platforms Get Makeovers From All Sides
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Bloomreach launched an algorithm for its Discovery product meant to increase sear ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
Email Insider, Ray Schultz - Thursday, May 4, 2023
Most companies are taking too long. And many are not making fu ...
- Microsoft, Aisera Collaborate To Provide Enterprises With ChatGPT, Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 3, 2023
Aisera, a provider of generative AI, has partnered with Microsoft to deliv ...
- Tubi's Latest Ad Campaign Targets, Well, You
MAD, Steve McClellan - Monday, May 1, 2023
It's Upfront Season and the Fox streaming service campaign is designed ...
- Eye On AI: Is It Really Helping Email - Or Is It Just A Buzzword?
Email Insider, Ray Schultz - Friday, April 28, 2023
RPE Origin Managing Partner Ryan Phelan discussed the state of email ...
- Fast-Talk Data: Brands That Rely On Intent Are Doing Better
Email Insider, Ray Schultz - Wednesday, April 26, 2023
B2B marketers are under increasing pressure to work with fewer resources, a ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- Firm Offers Generative AI Tool For Creating B2B Cold Emails
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Generative AI software-as-a-service platform Regie.ai is offering a platform for automating t ...
- B2B Marketing And The End Of Third-Party Cookies
Around the Net in Email, Ray Schultz - Monday, April 24, 2023
The end of third-party cookies is rapidly approaching. Going forward, targeting f ...
- The Changes For B2B Companies Under California Law
Around the Net in Email, Ray Schultz - Friday, April 21, 2023
B2B marketers lost their exemption under California’s privacy law on January ...
- B2B Agency Taps Cheliotis For New Role Of Global Brand Insights Director
MAD, Steve McClellan - Thursday, April 20, 2023
The London-based agency has grown significantly in the U.S. by acquisition ...
- Bring On The Leads: Salespeople Welcome Those Qualified By Marketing
Email Insider, Ray Schultz - Thursday, April 20, 2023
Sales teams rely on signals like form fills, but most C-suite buye ...
- Flagging Intent: The Benefits And Challenges For B2B Marketers
Email Insider, Ray Schultz - Tuesday, April 18, 2023
Most firms say intent data works, but only 36% are using ...
- B2B Best And Last: What The Winning Firms Are Doing (And The Laggards)
Email Insider, Ray Schultz - Friday, April 14, 2023
Most winners are investing in their sales operation this year, compared ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In Automation
Email Marketing Daily, Ray Schultz - Friday, April 14, 2023
Email is still the top B2B channel, with 62% of firms usi ...
- Affinity Launches Dealmaking Tool On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Tuesday, April 11, 2023
Users can manage and close deals with Affinity for Salesforce, the compa ...