- Seamless B2B: Marketers Deploy Data To Drive A Cross-Channel Experience
Email Insider, Ray Schultz - Thursday, October 26, 2023
Email is deemed the most effective channel, Zoominfo and Ascend2 report. ...
- New B2B Platform, 'Athletech News,' Will Report On Health And Wellness Business
Publishers Daily, Ray Schultz - Wednesday, October 25, 2023
New title is launched by "Sourcing Journal" founder Edward Hertzman. ...
- Bruce Webster Named As Publisher Of 'Food Business News'
Publishers Daily, Ray Schultz - Monday, October 23, 2023
Webster helped launch the title in 2005. He has been with Sosla ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- Early Bird AI: Daring Marketers Are Using Gen AI For Content
Email Insider, Ray Schultz - Wednesday, October 11, 2023
And they are exceeding their revenue goals and seeing improved ROI, Deloit ...
- AI, Take A Note: Can Sales Meeting Transcripts Be Turned Into Emails?
Email Insider, Ray Schultz - Friday, September 29, 2023
Zoominfo says its new tool can summarize meetings and to-do items. ...
- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- How B2B Marketers Can Prevent Research Fraud
Research Intelligencer, Robert Williams - Tuesday, September 19, 2023
Proper vetting of survey participants is crucial, along with compensating respondents f ...
- Pipeline Punch: Are B2B Brands Making The Most Of Their Resources?
Email Insider, Ray Schultz - Friday, September 15, 2023
Marketing is responsible for customer retention and renewal at only 10% ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- AI Hide And Seek: How B2B Brands Can ID Website Visitors And Buying Teams
Email Insider, Ray Schultz - Tuesday, August 29, 2023
Only 3% of B2B buyers fill out website visitor forms, leaving ...
- Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
MAD, Fern Siegel - Wednesday, August 23, 2023
The partnership creates a stronger digital experience in the Salesforce and Ado ...
- Vivun Offers AI-Powered PreSales Solution
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new tool can alert sales leaders on the best person ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
Vast Outreach says the new solution streamlines lead generation. ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- B2B Brands Need To Improve The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, August 16, 2023
B2B customers are expecting and demanding more service. Here is the ca ...
- Hero Digital Merges With Avionos
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Avionos brings expertise in Salesforce and Adobe. ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Cybersecurity company Turing AI says it has achieved substantial increases in op ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Sam Loveland Joins Salesloft As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Thursday, August 10, 2023
Loveland previously worked at firms including ServiceNow, Salesforce and Microsoft. ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To Try
Email Insider, Ray Schultz - Wednesday, August 9, 2023
SMBs have several concerns, including the security of their data, Constant Conta ...
- CISOs Are Often Used In Selling Application Security Tools, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 9, 2023
Almost all chief information security officers frequently help their firms close sal ...
- Quill Fills New 'Order' To Make Workplace Better
MAD, Fern Siegel - Monday, August 7, 2023
The latest iteration of 'The Rewarding Work Place' campaign shows how t ...
- The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
Email Insider, Ray Schultz - Wednesday, August 2, 2023
Of the firms using AI, 42% describe the impact as very positiv ...
- Gravy Analytics Helps Drive Bombora B2B Segments
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
The partnership combines Bombora's business-to-business-to-consumer (B2B2C) audiences with Gravy Analytics' location-based d ...
- Better Get Ready To Dump The Email Open Rate
Around the Net in Email, Ray Schultz - Friday, July 28, 2023
Email marketers basing their success on clicks and opens may be ...