• by Ray Schultz , July 13, 2023

Scaleworks, a venture equity firm focused on B2B Saas, has acquired Full Circle Insights, a campaign measurement platform. 

Terms were not disclosed. 

Jason Ferrara is stepping into the role of CEO. 

Full Circle Insights helps B2B marketing teams optimize their efforts and generate greater revenue through Salesforce-native technology.

The move is part of “a larger vision to empower businesses with advanced technology and data-driven decisions," says Ed Byrne, co-founder and general partner at Scaleworks.

Ferrara is a two-time software CMO with over three decades of experience.

"Full Circle has built a remarkable product that solves some of the most important challenges marketers face,” Ferrara says. “Together, we plan to expand our roadmap and scale operations to meet the ever-growing demand."