Tag results for "baby boomers"
- Social Media Ads Have Biggest Effect On Gen Z ConsumersYounger consumers favor ads that are entertaining rather than educational. About 7 ...
- Don't Overlook Your Most Lucrative Consumer SegmentBoomers have the greatest wealth of any cohort, drive the most actu ...
- Generational Divide Patterns Show Loyalty, Rewards StrategiesMerkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer SpendingInflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study FindsGoogle has always been against featuring more ads or paid promotional materi ...
- Older? Sure. Wiser? Debatable.If only one generation could vote, and if everyone's future depended ...
- Annual Silicon Valley Bank Report Paints Sober Picture For WineA trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, ProsThe home-improvement retailer used its annual investor day to outline strategy shif ...
- Hearst And Michael Clinton Launch Digital Content Platform For 50+ AudienceThis older group of 'Re-Imagineers' controls 70% of the wealth in th ...
- Marketers Should Consider These Social Issues Before Reaching Out To ConsumersA Collage Group study on multicultural Americans found 65% of Americans overa ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study FindsA study by Razorfish reveals 71% of respondents see virtual goods ...
- Surprise: Older People Care More About Brand Purpose Than Gen ZWhile purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About ItBoomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Most Consumers Will Share Email Address For Coupons: StudyEmail is a top channels for finding out about coupons -- seco ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend MostJust 20% of consumers in a study by PwC said they pl ...
- Consumers Ready To Spend -- Well, MaybeSome consumers cut spending and change habits, but a lot depends ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By EmailGen Z is least likely to have purchased by email, and millennia ...
- The State Of Senior Spending PowerFacing a bear market alongside rising inflation is enough to make a ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group SaysThe survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google: How Different Generations Verify Information, Think About MisinformationA study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- Synergy HomeCare Launches First Effort Under New CMOThe home care space is growing exponentially to meet the demand ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Why Do People Buy NFTs?Overall, 81% of participants in a study felt their NFT was ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma SaysData shows at least a third of Gen Zers want to fi ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For DealsAlmost 80% of all consumers say inflation has impacted their spending, Jung ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop OnlineProduct demonstration videos are popular, but unboxing videos are less so, Brightco ...
- The State Of Senior Spending PowerFacing a bear market alongside rising inflation is enough to make a ...
- Gen Z Says Bring It On: They're Open To Email And PersonalizationBut consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand ProgramsBridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
