Tag results for "baby boomers"
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand ProgramsBridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In SocialBoomers are most annoyed by targeted ads and Gen Z is t ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad ServiceGen X and Baby Boomers are more willing to give brands ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study FindsOlder people want to be depicted in ads as vital people w ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers DoBut people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial ServicesGen Xers are more inclined to focus on emotional factors, while Boome ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded MessagesSMS is second in most countries and the biggest driver of unsubscrib ...
- Consumers Want Funny And Reassuring Emails From Brands: StudyGen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When ShoppingGen Zers will surrender privacy if it makes the process smoother. A ...
- What The 70-Plus Demo Wants From BrandsAdults 70+ are responsible for $1.1 trillion in annual spending on consum ...
- Ancient Nutrition Super-Feeds Underserved Gen-XOk, Boomer! Move over. Time to make room for another aging segme ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study ShowsMobile will account for 49% of all sales, Fluent reports. But G ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday SeasonReport shows that people age 60+ are most likely to say, ...
- Reaching Out To Consumers Who Like EmailMore than half of all shoppers — in all generations — pref ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ AdsData released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In ConversionsThe PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A ChannelThe youngest group likes social media-- but they rank email as ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than PersonalAlmost half of Americans spend more time browsing than working out ...
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining LessAlmost half sent more cold emails to prospects during the past yea ...
- Toyota, AARP Partner For Senior Transportation InitiativeThe program is open to people of all ages, but focuses ...
- Report: Some Boomers Exercise More Than OthersSensis is out with a new study, part of an ongoing Boome ...
- Young Shoppers See Email As Top Customer Service Channel: StudyConsumers ages 65+ do not cite email as one of their top-t ...
