- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, April 12, 2022
I was born in 1961. I always thought that technically made ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Older people want to be depicted in ads as vital people w ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Consumers Want Funny And Reassuring Emails From Brands: Study
Email Marketing Daily, Ray Schultz - Thursday, December 30, 2021
Gen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When Shopping
Email Insider, Ray Schultz - Friday, December 17, 2021
Gen Zers will surrender privacy if it makes the process smoother. A ...
- What The 70-Plus Demo Wants From Brands
MAD, Todd Wasserman - Tuesday, November 30, 2021
Adults 70+ are responsible for $1.1 trillion in annual spending on consum ...
- Ancient Nutrition Super-Feeds Underserved Gen-X
Brand Insider, Steve Smith - Wednesday, November 24, 2021
Ok, Boomer! Move over. Time to make room for another aging segme ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study Shows
Email Marketing Daily, Ray Schultz - Monday, November 15, 2021
Mobile will account for 49% of all sales, Fluent reports. But G ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Email Marketing Daily, Ray Schultz - Wednesday, October 27, 2021
Report shows that people age 60+ are most likely to say, ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level
Advanced TV Insider, Karlene Lukovitz - Friday, September 24, 2021
83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A Channel
Email Insider, Ray Schultz - Friday, September 10, 2021
The youngest group likes social media-- but they rank email as ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than Personal
Email Insider, Ray Schultz - Thursday, July 15, 2021
Almost half of Americans spend more time browsing than working out ...
- Gen Z - Why This Mobile-First Generation Is Different
Inside Performance, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...
- Toyota, AARP Partner For Senior Transportation Initiative
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2021
The program is open to people of all ages, but focuses ...
- Report: Some Boomers Exercise More Than Others
MAD, Larissa Faw - Thursday, May 6, 2021
Sensis is out with a new study, part of an ongoing Boome ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-t ...