- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- What Does 'Buy American' Really Mean?
Drive Time, Tanya Gazdik - Monday, July 3, 2023
"Many Americans consider where the products they buy are made in hop ...
- Preference For Ad-Supported Streaming Services Increases With Age
Advanced TV Insider, Karlene Lukovitz - Friday, June 23, 2023
More than two-thirds (65%) of those 50 to 59, 69% of tho ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Robert Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Don't Overlook Your Most Lucrative Consumer Segment
Marketing Insider, Shelly Schroedl - Friday, April 7, 2023
Boomers have the greatest wealth of any cohort, drive the most actu ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Performance Marketing Insider, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Older? Sure. Wiser? Debatable.
Media Insider, Gord Hotchkiss - Tuesday, January 24, 2023
If only one generation could vote, and if everyone's future depended ...
- Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Marketing Daily, Steve Ellwanger - Thursday, January 19, 2023
A trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- Hearst And Michael Clinton Launch Digital Content Platform For 50+ Audience
Publishers Daily, Ray Schultz - Thursday, November 17, 2022
This older group of 'Re-Imagineers' controls 70% of the wealth in th ...
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, November 11, 2022
A Collage Group study on multicultural Americans found 65% of Americans overa ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Surprise: Older People Care More About Brand Purpose Than Gen Z
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
While purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Most Consumers Will Share Email Address For Coupons: Study
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
Email is a top channels for finding out about coupons -- seco ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- The State Of Senior Spending Power
Marketing Insider, Corinne Casagrande - Wednesday, August 17, 2022
Facing a bear market alongside rising inflation is enough to make a ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- Synergy HomeCare Launches First Effort Under New CMO
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2022
The home care space is growing exponentially to meet the demand ...
- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, July 26, 2022
I was born in 1961. I always thought that technically made ...