- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- As Sales Plunge, Nike Bets Big On Athletes, Not Icons
Marketing Daily, Sarah Mahoney - Monday, June 30, 2025
As the brand pivots back to sports performance, athletes like Faith Kipyeg ...
- WNBA Adds Cleveland, Detroit, Philly Teams
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 30, 2025
The cities were selected based on an analysis of market viability, committ ...
- For New Balance, 'Flagg Day' Means Grit Over Glitz
Marketing Daily, Sarah Mahoney - Monday, June 23, 2025
The brand's draft-day watch party underscores a marketing strategy built on root ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- LeBron Fumbles Retirement In Amazon's New Prime Day Campaign
Marketing Daily, Sarah Mahoney - Wednesday, June 18, 2025
Hibachi chef? Lounge singer? Scout leader? The NBA legend's fantasy careers fizz ...
- TV Reality Alert: Google AI Ad Dunks Big On NBA Finals
TV Watch, Wayne Friedman - Monday, June 16, 2025
While text-to-video AI models have been around for a while, the differen ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Classless Shaq, Smith Say Good-Bye To TNT With On-Air F-Bombs
TVBlog, Adam Buckman - Thursday, June 5, 2025
Charles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Ken ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- A'ja Wilson Is Chase's New 'Greatest Cashbacker Of All Time'
Marketing Daily, Danielle Oster - Thursday, May 22, 2025
The campaign builds on the previous "#CashBros" campaign with Stephen Curry a ...
- Golden State Valkyries Takes On La Crema As Official Wine Sponsor
Marketing Daily, Teresa Buyikian - Monday, May 19, 2025
La Crema is also the official wine of the WNBA and ...
- Gabrielle Union, Dwyane Wade Expand Baby Biz With JCPenney
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
The sports power couple takes their Proudly company into baby apparel, wi ...
- Last Call For TNT As Final NBA Playoffs Get Underway
TVBlog, Adam Buckman - Tuesday, April 22, 2025
TNT is saying good-bye to the NBA in about six weeks, b ...
- Coach Courts The WNBA, Betting On Fashion, Fandom And Pride
Marketing Daily, Sarah Mahoney - Wednesday, April 16, 2025
The partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion a ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- LeBron Is Now A Ken Doll -- Mattel Hopes He'll Boost Barbie, Too
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collecto ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Television News Daily, Wayne Friedman - Friday, April 11, 2025
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness Promo
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'
Marketing Daily, Teresa Buyikian - Wednesday, March 26, 2025
In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness
Marketing Daily, Danielle Oster - Monday, March 24, 2025
The longtime March Madness sponsor's campaign features some 10 college and N ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Streamers Share Hits With Linear TV And Both Benefit
TVBlog, Adam Buckman - Tuesday, March 25, 2025
In a growing trend, the big streamers are repurposing some of the ...
- Nissan Gears Up For March Madness
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2025
Besides a full-line spot, the automaker plans to leverage March Madness med ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Hard Rock Bet Asks Fans To Pick A Side With 'Battle of the Bets'
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
New daily feature on the sports betting platform lets players wager ...
- Marriott Bonvoy Goes 'Points For Points' With March Madness Campaign
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
Official hotel partner of the NCAA offers rewards points equivalent to t ...