- NBA, World Series Face Off In Tuesday Battle Of TV Titans
TVBlog, Adam Buckman - Tuesday, October 28, 2025
Tuesday prime time will feature an epic clash of major sports ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- NBA's Betting Scandal: A Very Rough Start To The Season
TV Watch, Wayne Friedman - Friday, October 24, 2025
How will the gambling scandal affect league marketing partnerships - with ad/marketi ...
- NBA Gambling Arrests Raise Questions About Leagues And Betting
TVBlog, Adam Buckman - Friday, October 24, 2025
With all the major sports in business with casinos and mobile-gambling app ...
- Brawny NBA On NBC Shoves Local News, Fallon Into Wee Hours
TVBlog, Adam Buckman - Tuesday, October 21, 2025
The NBA on NBC has a message for local news and N ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Carvana Gets Shaqified With AI-Powered Shaqbot
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
Used-car giant teams with Shaquille O'Neal for a brand push blending celebri ...
- Lebron James, Indeed Team To Promote Skills-First Hiring
MAD, Fern Siegel - Tuesday, September 9, 2025
The spot is narrated by Ernie Johnson, Jr., a renowned sportscaster f ...
- Shaq Sneaker Gummies Take Aim at Sneakerheads
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2025
Hershey's XL line taps the overlap between gummy buyers and sneaker cult ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- WNBA's Golden State Valkyries Hatch Mascot
Marketing Daily, Danielle Oster - Friday, August 15, 2025
The team promoted the hatching of Violet the Raven with a marketi ...
- WNBA All-Stars Ionescu, Wilson Go 'Beyond The Bleachers' Again For AT&T
Marketing Daily, Danielle Oster - Thursday, August 7, 2025
The campaign centers around a contest offering the chance for a "dre ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- As Sales Plunge, Nike Bets Big On Athletes, Not Icons
Marketing Daily, Sarah Mahoney - Monday, June 30, 2025
As the brand pivots back to sports performance, athletes like Faith Kipyeg ...
- WNBA Adds Cleveland, Detroit, Philly Teams
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 30, 2025
The cities were selected based on an analysis of market viability, committ ...
- For New Balance, 'Flagg Day' Means Grit Over Glitz
Marketing Daily, Sarah Mahoney - Monday, June 23, 2025
The brand's draft-day watch party underscores a marketing strategy built on root ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- LeBron Fumbles Retirement In Amazon's New Prime Day Campaign
Marketing Daily, Sarah Mahoney - Wednesday, June 18, 2025
Hibachi chef? Lounge singer? Scout leader? The NBA legend's fantasy careers fizz ...
- TV Reality Alert: Google AI Ad Dunks Big On NBA Finals
TV Watch, Wayne Friedman - Monday, June 16, 2025
While text-to-video AI models have been around for a while, the differen ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Classless Shaq, Smith Say Good-Bye To TNT With On-Air F-Bombs
TVBlog, Adam Buckman - Thursday, June 5, 2025
Charles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Ken ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- A'ja Wilson Is Chase's New 'Greatest Cashbacker Of All Time'
Marketing Daily, Danielle Oster - Thursday, May 22, 2025
The campaign builds on the previous "#CashBros" campaign with Stephen Curry a ...
- Golden State Valkyries Takes On La Crema As Official Wine Sponsor
Marketing Daily, Teresa Buyikian - Monday, May 19, 2025
La Crema is also the official wine of the WNBA and ...
- Gabrielle Union, Dwyane Wade Expand Baby Biz With JCPenney
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
The sports power couple takes their Proudly company into baby apparel, wi ...