- Last Call For TNT As Final NBA Playoffs Get Underway
TVBlog, Adam Buckman - Tuesday, April 22, 2025
TNT is saying good-bye to the NBA in about six weeks, b ...
- Coach Courts The WNBA, Betting On Fashion, Fandom And Pride
Marketing Daily, Sarah Mahoney - Wednesday, April 16, 2025
The partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion a ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- LeBron Is Now A Ken Doll -- Mattel Hopes He'll Boost Barbie, Too
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collecto ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Television News Daily, Wayne Friedman - Friday, April 11, 2025
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness Promo
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'
Marketing Daily, Teresa Buyikian - Wednesday, March 26, 2025
In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness
Marketing Daily, Danielle Oster - Monday, March 24, 2025
The longtime March Madness sponsor's campaign features some 10 college and N ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Streamers Share Hits With Linear TV And Both Benefit
TVBlog, Adam Buckman - Tuesday, March 25, 2025
In a growing trend, the big streamers are repurposing some of the ...
- Nissan Gears Up For March Madness
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2025
Besides a full-line spot, the automaker plans to leverage March Madness med ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Hard Rock Bet Asks Fans To Pick A Side With 'Battle of the Bets'
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
New daily feature on the sports betting platform lets players wager ...
- Marriott Bonvoy Goes 'Points For Points' With March Madness Campaign
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
Official hotel partner of the NCAA offers rewards points equivalent to t ...
- Tom Brady Rides A Goat, Dick's Rides The Moment
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The sports retailer enlists athletic icons and a viral YouTuber to dri ...
- Energy Drink Brand Celsius Partners With Players From Every March Madness Team
Marketing Daily, Danielle Oster - Tuesday, March 18, 2025
"Energizing The Madness" campaign represents the brand's largest name, image, and likene ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA Contest
Marketing Daily, Teresa Buyikian - Monday, March 17, 2025
It's as close as most consumers will ever get to a profession ...
- Buffalo Wild Wings 'Eyes' March Madness
MAD, Fern Siegel - Thursday, March 13, 2025
The campaign highlights B-Dubs as the ultimate destination to watch the basketba ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- NBA, WBD Aftermath: Zaslav Says It Was A 'Great Decision'
TV Watch, Wayne Friedman - Monday, March 10, 2025
It may have lost one of the most important U.S. sports ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto Tempo
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
With an ownership stake in the team, the tennis legend will he ...
- Tatum Shoots For Amica Insurance
MAD, Fern Siegel - Tuesday, March 4, 2025
The "Protect Your Legacy" spot by Mother New York runs through J ...
- Feisty Female Has A Hoop Dream On Netflix
TVBlog, Adam Buckman - Thursday, February 27, 2025
A woman takes over the family pro-basketball business and the men ...
- Powerade Returns For March Madness With 'It Takes More To Get This Far'
Marketing Daily, Danielle Oster - Tuesday, February 25, 2025
Campaign will include UConn Huskies forward Alex Karaban and University of Arizo ...
- NBA's Jalen Green Shoots For Wingstop
MAD, Fern Siegel - Friday, February 21, 2025
72andSunny produced the "Bring the Flavor" creative. ...
- Air Ball: NBA All Star Game Misses Nielsen Net
TV Watch, Wayne Friedman - Friday, February 21, 2025
The NBA just recorded its second-worst performance of the NBA All-Star Ga ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'
TV Watch, Wayne Friedman - Monday, February 17, 2025
Disney is surely focusing heavily on this product launch, with ESPN ...