- Biden Calls For Children's Privacy Protections, Criticizes Social Platforms
Digital News Daily, Wendy Davis - Tuesday, March 1, 2022
"It's time to strengthen privacy protections, ban targeted advertising to children, dema ...
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
MAD, Fern Siegel - Thursday, February 17, 2022
"Zenzi will help marketers tap into the emotional desires of customers, whi ...
- Privacy Code Applies To Mobile 'Fingerprinting,' Watchdog Warns
Digital News Daily, Wendy Davis - Tuesday, February 8, 2022
Ad companies that rely on "fingerprinting" techniques to track mobile users acro ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Indiana Senate Passes Bill Giving Consumers Right To Reject Ad Targeting
Digital News Daily, Wendy Davis - Thursday, February 3, 2022
Indiana Senate Bill 358 would allow consumers to learn what personal informati ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Proposed Ban On Behavioral Targeting Draws Opposition From IAB, Others
Digital News Daily, Wendy Davis - Wednesday, January 19, 2022
A Democratic bill introduced this week that would outlaw many forms ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Washington State Bill Would Require Companies To Honor Do-Not-Track Signals
PolicyBlog, Wendy Davis - Thursday, January 13, 2022
A proposed Washington state privacy law would allow people to use ...
- Firefox Now Offers Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, December 13, 2021
The tool, which Firefox began testing in late October, sends a "do-not-sel ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Digital News Daily, Wendy Davis - Thursday, November 18, 2021
Two House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Advocates And Ad Industry Already At Odds Over California's New Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 11, 2021
California's newest version of its privacy law, slated to take effect ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
Meta, the parent company of social media platform Facebook, said on Tuesd ...
- House Republicans Float Privacy Bill, Overrides Stringent State Laws
Digital News Daily, Wendy Davis - Wednesday, November 3, 2021
"Privacy does not end at state lines and Americans deserve better th ...
- Firefox Browser Tests 'Global Privacy Control' Tool
Digital News Daily, Wendy Davis - Tuesday, October 26, 2021
Mozilla's Firefox browser quietly began testing the "Global Privacy Control" several wee ...
- Google, Apple, PayPal And Others Questioned Over Data Practices
Digital News Daily, Wendy Davis - Friday, October 22, 2021
A federal agency has launched an investigation into how Google, Apple a ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Performance Marketing Insider, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compar ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Telecom Boosts Email Results With New Capabilities
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
CityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
The Children's Advertising Review Unit has updated its children's ad guidelines ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
"Can we move away from the outdated notice-and-consent model to govern questio ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To Minors
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
Facebook plans to prohibit advertisers from targeting ads to users under ...