- HOPWTR To Earth: 'Drink' Up, The Aliens Are Coming
Out to Launch, Fern Siegel - Wednesday, December 24, 2025
The campaign by Multiple is rolling out on social media. ...
- Joe & The Juice Names Spekk Global AOR For Paid Social, Search
MAD, Fern Siegel - Monday, December 22, 2025
The remit is to increase app downloads and drive traffic into i ...
- Coca-Cola Kicks Off 2026 World Cup Trophy Tour
Marketing Daily, Danielle Oster - Wednesday, December 17, 2025
The tour will bring the original World Cup Trophy to fans ...
- Athletic Brewing Partners With Open Table For 'Athletic January'
Marketing Daily, Teresa Buyikian - Wednesday, December 17, 2025
Athletic created an interactive map on Open Table showcasing locations that ser ...
- Hop Wtr Launches 'Drink Whatever You Want'
Marketing Daily, Danielle Oster - Wednesday, December 17, 2025
The tongue-in-cheek campaign reasons that viewers should drink whatever they feel lik ...
- C4 Energy's First Major Innovation Brings Brand Into Energy Shot Category
Marketing Daily, Danielle Oster - Friday, December 12, 2025
The brand is positioning launch as a "high-performance upgrade" in a catego ...
- Planet Oat Partners With Netflix's 'Emily In Paris' For New Oatmilk Creamer
Marketing Daily, Danielle Oster - Friday, December 12, 2025
Planet Oat is promoting the national retail release with a Dec. ...
- Butt Naked: New Chip Recipes Signal Pepsi's Snack Shake-Up
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
What the Simply NKD Doritos and Cheetos launch signifies for a streamlin ...
- Coca-Cola Names Henrique Braun Next CEO
Marketing Daily, Danielle Oster - Thursday, December 11, 2025
Current COO Henrique Braun will replace James Quincey Coca-Cola's CEO, effective Mar ...
- S. Pellegrino Enters Into Multiyear Global Partnership With Ferrari
Marketing Daily, Danielle Oster - Thursday, December 11, 2025
The Nestle-owned Italian mineral water brand is promoting the deal with luxu ...
- Alex Cooper's Unwell Hydration Rebrands, Expands Into Energy Drinks
Marketing Daily, Danielle Oster - Wednesday, December 10, 2025
The "Call Her Daddy" podcast host is promoting the new product li ...
- 2 Soda Brands Try Scent-Based Marketing
Marketing Daily, Danielle Oster - Monday, December 8, 2025
Olipop has soda-scented wrapping paper, while Mug Root Beer is releasing ...
- White Claw Joins With Comedy Trio Please Don't Destroy For Roast Host Collection
Marketing Daily, Teresa Buyikian - Monday, December 8, 2025
The Roast Host Collection includes dinner plates inscribed with lines like "Y ...
- Pepsi Leans Into Dirty Soda Trend With Promotion For Wild Cherry & Cream
Marketing Daily, Danielle Oster - Friday, December 5, 2025
The social campaign is built around a promotional giveaway on Instagram, alo ...
- The Pepsi Challenge Is Expanding In 2026
Marketing Daily, Danielle Oster - Wednesday, December 3, 2025
One version will pit Pepsi Wild Cherry Zero against Coke Cherry Ze ...
- Pepsi Promotes Prebiotic Cola Launch With Shoppable Amazon Ad
Marketing Daily, Danielle Oster - Friday, November 21, 2025
Running during Amazon Prime's Black Friday NFL stream, the ad will l ...
- Pepsi Champions Pizza, Pepsi As 'The Ultimate Duo'
Marketing Daily, Danielle Oster - Thursday, November 20, 2025
The collaborative campaign with convenience store chain Casey's is running across digita ...
- What Marketers Can Learn From Backlash To Coke AI Ads
Marketing Daily, Danielle Oster - Saturday, November 15, 2025
"Even sophisticated AI animations can appear cold or impersonal if they overshad ...
- Bean Counters: San Francisco Bay Coffee Focuses On Flavor, Sustainability
MAD, Fern Siegel - Wednesday, November 12, 2025
Cutwater's creative positions the brand as the alternative to Big Coffee. ...
- Non-Alkie Spirits Can Still Be Cool
Marketing Daily, Teresa Buyikian - Wednesday, November 12, 2025
Non-alcoholic spirit maker Seedlip's "Yeah, It's a Drink," invites consumers to "rethi ...
- Actress Diane Morgan, S. Pellegrino Explain How To 'Holiday On Italian Time'
Marketing Daily, Danielle Oster - Friday, November 7, 2025
Running on social, streaming and digiital channels, campaign emphasizes the length ...
- Athletic Brewing Company Sponsors Vans Warped Tour
Marketing Daily, Teresa Buyikian - Thursday, November 6, 2025
Athletic Brewing Company developed a limited-edition beverage,Side Stage, specially for the mus ...
- Dwayne Johnson Stars As Animated 'Dwanta Claus' For Zoa Energy
Marketing Daily, Danielle Oster - Wednesday, November 5, 2025
"Dwanta's Lost Can" shows Dwanta looking for a missing can of t ...
- Gatorade Calls Back To 1987 With 'Stranger Things' Partnership
Marketing Daily, Danielle Oster - Tuesday, November 4, 2025
"No Ordinary Athlete" launched across digital, social, and OOH channels, and wi ...
- Coca-Cola Unveils 2026 Winter Olympic Roster, Kicks Off 'Refresh Like A Champion'
Marketing Daily, Danielle Oster - Friday, October 31, 2025
The long-time Olympic sponsor's list of athlete ambassadors included speed skater Er ...
- Lavazza Partners With Martin Scorsese, NYU Tisch School Of The Arts
Marketing Daily, Danielle Oster - Sunday, November 2, 2025
The initiative reflects a broader commitment to associating the brand with cultu ...
- Pibb A Mr. Again: Coca-Cola Rebrands, Reformulates Dr Pepper Competitor
Marketing Daily, Danielle Oster - Thursday, October 30, 2025
Mr. Pibb is relaunching with newly designed packaging in select regions, ahe ...
- Welch's Launches First Ad To Star Child Actor Since '90s
Marketing Daily, Danielle Oster - Wednesday, October 29, 2025
In nod to past family-friendly spots, "Break Out The Fancy Juice" intr ...
- Keurig Dr Pepper Shares Updates For Plan To Split Into 2 Companies
Marketing Daily, Danielle Oster - Tuesday, October 28, 2025
Timeline: the end of 2026 to separate into what it is current ...
- Enough With The Robot Face Mask: Suja's 'Wellness That Actually Works'
Marketing Daily, Danielle Oster - Sunday, October 26, 2025
Campaign presents the brand's juices and "wellness" shots as an alternative ...