- Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
Marketing Daily, Danielle Oster - Monday, July 28, 2025
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streami ...
- Starry Soda Leans Into Summer Heat With '100 Degrees, 100% Off'
Marketing Daily, Danielle Oster - Saturday, July 26, 2025
The digital campaign is supported by local activations and OOH advertising acro ...
- KDP Acquires Hydration Brand, Touts Upcoming Marketing Changes
Marketing Daily, Danielle Oster - Thursday, July 24, 2025
"We are putting data, technology and digital at the center of t ...
- Pepsi Launches Prebiotic Cola
Marketing Daily, Danielle Oster - Tuesday, July 22, 2025
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching ...
- Coca-Cola To Make US Cane-Sugar-Sweetened Cola Again
Marketing Daily, Danielle Oster - Tuesday, July 22, 2025
Official announcement follows a July 16 Truth Social post by Donald Tru ...
- RTD Cocktail BeatBox Goes Big With Shaquille O'Neal OOH
Marketing Daily, Teresa Buyikian - Thursday, July 17, 2025
Campaign features billboards and bus and trolley wraps across the country ...
- Suntory Launches -196 Vodka Soda With Sampling, Events
Marketing Daily, Teresa Buyikian - Monday, July 14, 2025
"We're driving liquid to lips through brand experiences" like karaoke bar takeover ...
- Fiji Water Celebrates 'Origins,' Introduces Slim Bottle
Out to Launch, Fern Siegel - Thursday, July 10, 2025
The art design and animation is by Emmy-winning creative Nadia Tzuo. ...
- High On High-Protein Shakes: Danone's Kate Farms Makes Nutrition Push
Marketing Daily, Les Luchter - Tuesday, July 8, 2025
"We focused on consumers who were on a health journey that benefi ...
- Sabrina Carpenter Refreshes With Dunkin's Daydream
MAD, Fern Siegel - Friday, June 27, 2025
Artists Equity Advertising created the social spot. ...
- Minute Maid RTD Spiked Pink Lemonade Partners With Lyft
Marketing Daily, Teresa Buyikian - Wednesday, June 25, 2025
Select Lyft vehicles in pop-up markets will feature Minute Maid Spiked c ...
- Bakery Launches First LALA Work, Celebrates Mexican Heritage
MAD, Fern Siegel - Friday, June 20, 2025
Creative focuses on personality, not health properties. ...
- Happy Thursday's Marketing Stays True To Its Name
Marketing Daily, Teresa Buyikian - Friday, June 20, 2025
The tagline "Why Wait for Friday?" encapsulates the message that Gen ...
- Capri Sun's Solstice Pouches Didn't Last Long
Marketing Daily, Danielle Oster - Monday, June 23, 2025
The brand offered a limited release of a 15-inch pouch in hon ...
- Nutrabolt Launches C4 Local Legends Initiative Supporting Local Sports
Marketing Daily, Danielle Oster - Thursday, June 19, 2025
The brand is calling on athletes to nominate teams who will w ...
- White Claw Encourages The Bond Over The Bail
Marketing Daily, Teresa Buyikian - Thursday, June 19, 2025
The hard seltzer brand has enlisted a "No-Bail Bondsman" to keep fla ...
- Liquid Death Sells Cans With Ozzy Osbourne's DNA
Marketing Daily, Danielle Oster - Thursday, June 19, 2025
"Now, once technology and federal law permits, you can clone Ozzy a ...
- Keeping Step With Bombay Sapphire's Brand Director
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, June 18, 2025
What makes someone want to go beyond just marketing a brand ...
- Spelling, Green Whip Up 'Reverse Vasectomy" Cocktail
Out to Launch, Fern Siegel - Monday, June 16, 2025
Maximum Effort, Ryan Reynold's ad agency, did the creative. He has ...
- Summer Fare: 'Share A Pepsi' With Favorite Foods
MAD, Fern Siegel - Friday, June 13, 2025
The campaign runs in out-of-home and radio placements in select markets, ...
- Spiked With Flavor: Red Tree Beverages Introduces Vodka Punch, Lemonade
Out to Launch, Fern Siegel - Thursday, June 12, 2025
Gertrude, Inc. handled both strategy and creative work. ...
- Coca-Cola Has Something For 'Everyone'
MAD, Fern Siegel - Wednesday, June 11, 2025
Spots in English and Spanish celebrate the diversity of the brand's custom ...
- Pepsi Gives Dad A Grill Makeover For Father's Day
Marketing Daily, Danielle Oster - Sunday, June 8, 2025
Videos recognize "how the grill transcends cooking-it's where language, recipes, and fami ...
- Heineken 0.0 Taps Brad Pitt, Damon Idris For 'F1 The Movie' Campaign
Marketing Daily, Teresa Buyikian - Thursday, June 5, 2025
"By becoming part of 'F1 The Movie,' we're taking the conversation arou ...
- Tropicana Brands Selects Fig As Creative AOR
MAD, Fern Siegel - Wednesday, June 4, 2025
The agency will develop campaigns for Tropicana, Naked and Izze. ...
- Propel Asks 'What Propels You?,' Introduces Propel Energy Boost
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
Propel is launching a new brand platform, and separately, its first produ ...
- Energy Drink Celsius Aims To Broaden Its Appeal
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
"Live. Fit. Go." expands the message beyond the sports and fitness narrativ ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Liquid Death Stages 'Toilet Taste Test' Showdown Against Prebiotic Soda
Marketing Daily, Danielle Oster - Thursday, May 29, 2025
The stunt asks participants to drink the soda option in the bathroo ...
- Nutrabolt Drafts Saquon Barkley To Represent C4 Sport Drink
Marketing Daily, Danielle Oster - Wednesday, May 28, 2025
Sponsorship will include exclusive content and promotional giveaways related to the Philadelph ...