- Loyalty Expert: Expiring My Coke Rewards Points Pose Some Risk
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2017
Clearly, the bet is that its new offering will be so winni ...
- Tetley Promotes Hit Super Teas With Super Social Quiz
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2017
The brand has found Facebook to be a successful platform in awarene ...
- Kraft Heinz' Bid For Unilever: What Was That All About?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 21, 2017
The Kraft Heinz offer for Unilever, which disappeared as suddenly as ...
- Mountain Dew Plans NBA All-Star Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
Russell Westbrook stars in new creative from BBDO New York where ...
- Yellow Tail Gets Around A-B Super Bowl Exclusivity
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
The 30-second spot is the beginning of a three-year marketing campaign. ...
- NEW! Don't Cry Over Spilled Milk, Unless It's Canadian Milk
Out to Launch, Amy Corr - Wednesday, January 18, 2017
Dairy Farmers of Canada launched "The Dinner Party," a 30-second spot th ...
- Devotion Vodka Selects Halo Group To Tout Its "Healthy Choice" Brand Positioning
MAD, Larissa Faw - Friday, January 13, 2017
The brand has selected The Halo Group to help tout its bra ...
- Canada Dry TV Spots Urge Gen Y To 'Relax Harder'
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2017
The campaign also includes cocktail recipes and interactive content from The Richar ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- Coca-Cola Sued Over Soda Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Coke's video notes that the "140 happy calories" in 12 ounces c ...
- Another Year Of Upheaval For Food, Beverages, Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2017
More than ever, consumers equated "clean" and fresh ingredients with healthfulness. Tha ...
- Coke Life Sales Fall Flat In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, December 22, 2016
Coca-Cola Life sales dropped by more than 50% in 2016, two yea ...
- SodaStream Names Its First Global AOR
MAD, Larissa Faw - Monday, December 12, 2016
The account will be led out of the agency's New York offi ...
- Drink Company Launches Kickstarter Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 29, 2016
San Francisco based beverage firm Ficks & Co has launched a Kickstart ...
- Engine Group Wins ITO EN Creative, Media Business For North America
MAD, Larissa Faw - Wednesday, November 23, 2016
ITO EN, the largest supplier of green tea, is naming Engine Gro ...
- Dr Pepper Snapple Gets Bai For $1.7 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 23, 2016
Dr Pepper Snapple is buying Hamilton, N.J.-based Bai Brands, purveyor of premi ...
- Mindgruve Wins Cider Maker Martinelli's
MAD, Larissa Faw - Wednesday, November 16, 2016
Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creativ ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- Yuengling Consumer Perception Falls After Trump Endorsement
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2016
"Even if your brand is beloved by consumers of a particular politic ...
- Corona, Modelo Partner With Barclays Center
Marketing Daily, Tanya Gazdik - Monday, November 7, 2016
Constellation Brands is prepping for its "most comprehensive" arena sponsorship, which wi ...
- Pepsi Ups Its Ante On Sugar, Salt, Fat Goals
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 18, 2016
PepsiCo yesterday announced plans to further reduce the amount of added sugar ...
- Study Faults Coke And Pepsi's Funding Of Health Groups
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 11, 2016
Coca-Cola and PepsiCo provided funding to 96 health organizations from 2011 throu ...
- NEW! Dairy Farmers of Canada Develop New Way To Drink Milk
Out to Launch, Amy Corr - Friday, October 7, 2016
Dairy Farmers of Canada launched an amusing tongue-in-cheek campaign to remind Canadia ...
- Silk Wants Consumers To Drink Their Snacks
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Some people prefer to drink their calories, but I am not o ...
- Bud Light, Gaga Team on 'Dive Bar' Tour, Social Events, TV Ads
Marketing Daily, Karlene Lukovitz - Monday, October 3, 2016
The pop superstar will do a few performances in small venues ...
- Anheuser-Busch Tops In Live Music Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, September 25, 2016
Twenty-eight percent of properties with a sponsor in the alcoholic beverage catego ...
- Diddy's Work Ethic Showcased In New Ciroc Campaign
MAD, Larissa Faw - Monday, September 19, 2016
The campaign weaves archival footage from Diddy's life story with stories ...
- Consumer Blowback Prompts A Redo Of A Brand Refresh
MAD, Larissa Faw - Thursday, September 15, 2016
Last year, Celestial Seasonings redesigned its packaging with great promotional fanfare. Consume ...
- Dos Equis Unveils New 'Most Interesting Man,' Interactive Plans
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2016
Dos Equis and Havas New York, which also created the hugely popul ...
- Lavazza, Agassi Launch Global Brand Rep Deal At U.S. Open
Marketing Daily, Karlene Lukovitz - Friday, September 2, 2016
Lavazza took out-of-home ads in key locations in New York City. T ...