- Dr Pepper Campaign Features 'Larry Culpepper' On College Football Roadshow
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2016
TV ads will air throughout the season on ESPN, ABC, CBS, F ...
- Fore! Golf Sponsorships To Surpass $1.8 Billion This Year
MAD, Steve McClellan - Monday, August 29, 2016
Global spending on golf is expected to total $1.82 billion in 201 ...
- Malibu Rum Launches Connected Bottles To Deliver Consumer Content
Connected Thinking, Chuck Martin - Thursday, August 25, 2016
In the Internet of Things, anything that can be connected will ...
- Juicy Juice Runs Sweeps, In-Store Events With Macy's
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2016
As part of its ongoing "Perfect Fit" marketing campaign, the kids' beverag ...
- Pepsi Launches Sound Drop Music Platform For Emerging Artists
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2016
During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara a ...
- Bud Light Brings Back Schumer, Rogen
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
The spot highlights how all Bud Light drinkers are the same, noti ...
- Tequila Brand Herradura Wants You To Hear The Smoothness
Marketing Daily, Larissa Faw - Monday, August 15, 2016
Video ads in a new campaign for the brand developed with agen ...
- NEW! Olympian Shakur Stevenson Is Just A Kid From Newark In Gritty Powerade Ad
Out to Launch, Amy Corr - Monday, August 8, 2016
Olympian Shakur Stevenson is the latest athlete to be featured in Powerade ...
- SoBe Throws 21st Birthday Vegas Bash With Charli XCX
Marketing Daily, Karlene Lukovitz - Monday, August 8, 2016
PepsiCo's SoBe beverages brand is throwing itself a 21st birthday party ...
- Under Fire, Coke Pulls Sexist Sprite Ads
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
An online ad that ran on Irish men's lifestyle site JOE.ie featur ...
- New Blue Moon Spots Star Chef Roy Choi, Indie Band Family of the Year
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2016
In March, Blue Moon replaced its "Artfully Crafted" tagline and creative wi ...
- Vermont To Pursue GMO Fight In Regulatory, Not Legal, Arena
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2016
While most mainstream food makers and food retailers are celebrating the passa ...
- Cafe de Colombia Shoots For The Moon
MAD, Larissa Faw - Friday, July 22, 2016
A new campaign developed with agency Rokkan-"Greatness Is Brewing"-- uses a tongue-in-che ...
- Dew Does Gaming League
Marketing Daily, Aaron Baar - Wednesday, July 13, 2016
Mountain Dew's Sonika Patel, tells "Marketing Daily," "There is a lot ...
- Coca-Cola Launches Global Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
The Coca-Cola Company is launching a multi-brand effort for the Rio 20 ...
- Red Bull Launches Online TV Series
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2016
The Ripple Effect" features Nick Woodman of GoPro, Steve Van Doren ...
- Interactive Site Brings Hennessy's Mastery To Life
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2016
The creative -- the latest extension of the brand's "Never stop. Nev ...
- Sanpellegrino And The Joys Of Wandering
MAD, Larissa Faw - Thursday, June 16, 2016
The beverage brand is launching a new campaign the focal point ...
- Britvic Moves From Big Ad Spend To Incubation
Around the Net In MAD London, Sean Hargrave - Thursday, June 16, 2016
Britvic has launched an "incubator company" in a bid to target health-conscio ...
- Soda Consumption Being Surpassed By Bottled Water
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2016
After declining for years, consumption of carbonated soda is expected to ...
- Keurig Yanks Kold Machines, Vows To Continue 'Reimagining'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 8, 2016
In less time than it takes store-bought soda pop to go fl ...
- Starbucks Plans To Add Nitro Cold Brew
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 2, 2016
The coffee company said will introduce a nitrogen-infused version of its cold brew coffee ...
- Fruit Drink POM Signs Branded Deal For Another 'American Ninja Warrior' Season
Television News Daily, Wayne Friedman - Wednesday, June 1, 2016
The pomegranate juice drink will feature on-air integrations, a digital sweepstakes, a ...
- Preston Kelly's 'Loony' New Cider Campaign
MAD, Larissa Faw - Thursday, May 26, 2016
The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's icon ...
- AMP Energy, Twitch Launch Co-branded Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2016
The special original- and cherry-flavor AMP cans bear the Twitch logo a ...
- Food And Drink Brands Welcome Potential New Rules On Advertising To Children
Around the Net In MAD London, Sean Hargrave - Friday, May 13, 2016
The food and drink industry has said it would welcome plans ...
- Lipton Promotes Sparkling Ice Tea With New Experiential-Plus Campaign
MAD, Larissa Faw - Friday, April 29, 2016
The beverage brand has developed a touring experiential event (in partnership wi ...
- Redd's Wicked Apple Amps Up The Testosterone
Marketing Daily, Karlene Lukovitz - Tuesday, April 26, 2016
The new 15-second ads from Mekanism -- which became the brand's agen ...
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- Mountain Dew Enlists NASCAR Stars For Promo
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
"NASCAR is a great fit for Dew because we each have ...