Propel and agency mono are celebrating the hard work and extreme effort that goes into every workout with the "Let's Get Ugly" campaign.
"For people passionate about fitness, working out is often the best part of their day. So why does the category always look so
moody and serious and joyless?" asks the agency. The creative features brightly-colored exercise fanatics over an upbeat U.G.L.Y cheerleader chant performed by Grammy-nominated musician Jessie J.
These events will take place over the summer in New York, Chicago, Miami, Denver and Los Angeles.
Launched in 2000, Propel comes in unflavored, and in nine flavored options, which also include B vitamins and antioxidant vitamin C. The brand is owned by PepsiCo.