- Sprite's Summer Push Features Rappers' Lyrics On Packaging
Marketing Daily, Karlene Lukovitz - Monday, June 19, 2017
The summer effort, an extension of Wieden + Kennedy New York's "Wan ...
- Facebook Feeds: Adults Share, Teens Impact Drinking Levels
Digital News Daily, Gavin O'Malley - Monday, June 19, 2017
According to Facebook findings, more than 40% of younger U.S. Millennials s ...
- POM Juiced, Renews 'American Ninja Warrior' Sponsorship
Television News Daily, Wayne Friedman - Friday, June 9, 2017
Adding to its existing on-air integrations for the athletic competition show, P ...
- New Bud TV Spot Features Fans' Content, Along With Thomas Rhett
Marketing Daily, Karlene Lukovitz - Wednesday, June 7, 2017
Most of the 30-second "This Bud's for the Dream" spot consists ...
- Not Everybody Thinks The U.S.-Mexico Sugar Deal Is So Sweet
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 7, 2017
The U.S. government says it got just about everything it wanted ...
- Evian's Babies Make Snapchat Their Playground
Marketing Daily, Karlene Lukovitz - Thursday, May 25, 2017
The campaign includes a limited-edition Snapchat filter offering through-babies'-eyes creative, as we ...
- Research Leads Coravin Down New Path To Customers
Marketing Daily, Nina Lentini - Monday, May 22, 2017
With a new focus on casual wine enthusiasts, primarily made up ...
- Del Toro Spotlights Heineken's 'Late, Late Show' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, May 19, 2017
Those who miss the integrations during the show's late-night airings will ...
- Understanding The Fickle Adult Beverage Consumer
Engage:Millennials, Holly Pavlika - Friday, May 19, 2017
Many of us will head to the grocery store this Memorial D ...
- Peroni Calls A Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 18, 2017
The Peroni beer band is marking its change of ownership from SABMill ...
- Amazon, Google 'Most Loved' Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 3, 2017
Along with an overall look at which brands stand out most, t ...
- Lean Cuisine Wins Top Prize In Nielsen's First Packaging Awards
Marketing Daily, Karlene Lukovitz - Tuesday, May 2, 2017
"Package design often doesn't get the attention or respect it deserves compar ...
- Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome
Marketing Daily, Karlene Lukovitz - Thursday, April 20, 2017
The $1 million will be given away only if Harvick wins NASCAR ...
- Propel Gets 'Ugly' For Fitness
MAD, Larissa Faw - Wednesday, April 19, 2017
In addition, the brand is launching Propel Co:Labs, a national program th ...
- Dos Equis Taps TV, Sweeps, Questlove For Cinco de Mayo
Marketing Daily, Karlene Lukovitz - Wednesday, April 19, 2017
The character is shown winning a hot pepper-eating contest with a tough-as-nails-looki ...
- This Summer's 'Share A Coke' Promo Includes Last Names
Marketing Daily, Karlene Lukovitz - Tuesday, April 18, 2017
In another differentiation move that also serves to underscore the summer refreshme ...
- Starbucks Seeing Greenbacks With Multi-Hued Unicorn Frappuccino
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 19, 2017
One thing that definitely sets Starbucks Unicorn Frappuccino apart from its cu ...
- Smartwater's Latest Show Aniston In Glamour, Downtime Modes
Marketing Daily, Karlene Lukovitz - Monday, April 17, 2017
The campaign - which includes print magazines, digital and social platforms, a ...
- Stella Artois Cidre's Musical Spot Features Whimsical Trio
Marketing Daily, Karlene Lukovitz - Friday, April 14, 2017
The sport will be aired on Bravo, Oxygen, E!, Comedy Central, Log ...
- Aspartaming History: Pepsi, The 'Un-Woke' Cola
Mad Blog, - Friday, April 7, 2017
To paraphrase sometime-casino owner Rick in "Casablanca," "I'm no good at bei ...
- Food Makers Push To Delay Revised Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Thursday, April 6, 2017
Currently, food makers are required to have the new label in pla ...
- Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Marketing Daily, Barry Janoff - Monday, April 3, 2017
The alliance was highlighted during an MLB media event in the N ...
- Hybrid Beverages Trending, But Watch That Price Point
Marketing Daily, Karlene Lukovitz - Wednesday, March 29, 2017
Among the hybrid drinks that consumers report drinking regularly or those th ...
- Tres Agaves Touts The Tequila Made In Tequila
MAD, Larissa Faw - Friday, March 24, 2017
Characters in the campaign, including Carlos the Volcano Climber and Jorge t ...
- Nielsen Debuts Overnight Screening For New Product Ideas
Marketing Daily, Karlene Lukovitz - Wednesday, March 22, 2017
The tool is designed to fill a need for a cost-effective soluti ...
- Britvic Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 16, 2017
Britvic has announced that it will conduct a review of its le ...
- Airbnb Partners With Guinness
Marketing Daily, Tanya Gazdik - Monday, March 13, 2017
The contest is one in a series of Airbnb contest promotions ...
- Tropicana Wants You To 'Feel Like A Billion'
MAD, Steve McClellan - Tuesday, March 7, 2017
The new "Feel Like A Billion" campaign promotes Tropicana's new line ...
- NEW! Milk: The Perfect Beverage Post-Workout
Out to Launch, Amy Corr - Friday, March 3, 2017
Milk does a body good, so it's OK to enjoy a co ...
- Nespresso Partners With Tribeca Film Festival On Contest
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2017
This year, entrants - the contest is open to both amateur a ...