- SunnyD Campaign Marks Repositioning To Target Gen Z
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2018
Sugary beverage isn't trying to appeal to moms in this first nation ...
- PepsiCo's Nooyi Steps Down; Ramon Laguarta Named New CEO
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Nooyi served as CEO for 12 years. Laguarta has been president sin ...
- Kraft Heinz, PepsiCo Launch Major Sustainability Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2018
Kraft Heinz commits to making its packaging 100% recyclable by '25; Pepsi ...
- Zevia To Launch Its First TV Campaign
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2018
The leading zero-calorie, stevia-sweetened beverages company will air spots starring crossfit sta ...
- State Supreme Court Upholds Philly Soda Tax; Battle Continues
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2018
This is soda tax proponents' first win after big, recent losses ...
- Budweiser Most Discussed On Twitter During World Cup
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
To make Budweiser the most talked about brand of the World Cu ...
- Evian U.S. Ditches Babies for Celebs, Sticks With 'Live Young'
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2018
Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Lu ...
- Coca-Cola, 7-Eleven Team On Global FIFA-Themed Mobile Game Promo
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2018
The promo, across 14 countries, requires 7Rewards membership and buying Coca-Cola produc ...
- Milk Board's Got New Work From New Shop, Keeps 'Got Milk?' Tag
MAD, Larissa Faw - Friday, July 6, 2018
The first new work from Gallegos United is being launched since t ...
- Canada Dry Maker Faces False Advertising Lawsuits
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2018
Dr Pepper Snapple now faces two suits over its use of "Ma ...
- First Grader Takes Charge At Zico To Dramatize Message Of Change
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2018
The video of six-year-old's time in charge is part of Anomaly's "Ser ...
- Investor Loeb Takes Aim At Nestle's Plodding Approach To Change
Marketing Daily - Top of the News, Thom Forbes - Monday, July 2, 2018
"Nestle's insular, complacent and bureaucratic organization is overly complex, lethargic, and miss ...
- Coca-Cola's Peace Tea Rewards 'Randomer' Acts Of Kindness
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2018
The brand is spurring acts of kindness via a team of ...
- Arby's Sets Guinness Ad Records To Promote Coca-Cola Deal
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2018
Smallest ad (on a sesame seed) and largest ad (five acres' wort ...
- AB InBev, Kiip Team For Mobile Campaign
Digital News Daily, Gavin O'Malley - Tuesday, June 19, 2018
The campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisc ...
- Eight O'Clock, Chili's Deploy Augmented Reality Games
Marketing Daily, Karlene Lukovitz - Monday, June 18, 2018
Chili's' in-restaurant soccer game is timed for World Cup fever; Eight O'Clock ...
- Country Time Offers 'Legal Ade' For Lemonade Stands
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2018
The Kraft Heinz brand will reimburse fines, permits when town ordinances threat ...
- Pepsi Ad Pumps Brand-Driven Feature Film 'Uncle Drew'
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2018
Product and movie cross-promotion's the game as Kyrie Irving's beloved Pepsi ...
- Nestle Waters Teams With WWE On 'Choose Water'
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
In a new campaign, videos featuring WWE stars encourage fans to sha ...
- Powerade Brings 'Some Kind Of Power' To FIFA
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
The latest ad has the campaign's bodega-owner protagonist imagining himself as ...
- Dierks Bentley Joins Pepsi's Generations Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2018
The country star is promoting the revived Pepsi Stuff loyalty program, wi ...
- Food Research Reveals Brands' Popularity, Online, Other Insights
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2018
Hershey's is most popular U.S food, beverage brand; two-thirds of U.S. adul ...
- Mtn Dew Kickstart TV Spots Go Inside Kevin Hart's Head
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2018
The spots are part of a year-long brand campaign that includes digita ...
- POM's Surreal 'Dolphin' Ads To Hit TV, Digital, MD Offices
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2018
The spots spoof pharma ad cliches, while reflecting the reality that heal ...
- Coca-Cola Adds New Features To "Share A Coke" Campaign
MAD, Larissa Faw - Thursday, May 10, 2018
For the first time, "Share a Coke" name labels on 20-oz. Co ...
- Food, Beverage Brands Unveil Royal Wedding Promos
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2018
Kellogg tapped a former royal chef for a viewing party event; SpikedSeltz ...
- 2018 Share A Coke Campaign Focuses On Shared Moments
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2018
The names this time are on peel-off labels, with sweeps entry cod ...
- Nestle Waters Regionals Unveil Sparkling Launch Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2018
Poland Spring and the other five regionals look to grab more sha ...
- Diageo Taps Virtual Reality To Warn Of Binge Drinking
AI & IoT Daily, Chuck Martin - Tuesday, April 24, 2018
Diageo has launched a virtual reality experience featuring a first-person interactive sto ...
- Halo Top, Garnier Whole Blends Lead IRI 2017 Pacesetters Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
Smaller, targeted launches geared to serving consumer demands for personalized solutions contin ...