- Capri Sun Replaces HFCS With Sugar; Preps New Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
Greg Guidotti, Kraft's senior director for ready-to-drink beverages, says Capri Sun h ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...
- Coke, Pepsi Tread Other Beverages, Snacks As Soda Wars Recede
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 12, 2015
PepsiCo's earnings were down 24% for the quarter due to currency fluctuatio ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- Pepsi To Debut Music Platform During Grammys
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
The brand, a longtime sponsor of the awards, will air multiple a ...
- Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kamp ...
- U.S. Spirits Sales: Growing, But At A Slower Pace
Marketing Daily, Karlene Lukovitz - Wednesday, February 4, 2015
The "premiumization" trend -- sales growth driven by higher-priced spirits, particularly with ...
- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- Court Upholds FTC Ruling That Some POM Wonderful Ads Were Deceptive
Marketing Daily, Karlene Lukovitz - Monday, February 2, 2015
In an opinion for the three-judge panel, judge Sri Srinivasan wrote th ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- MilkPEP 'Get Real' Campaign Tapping Social To Battle Misconceptions
Marketing Daily, Karlene Lukovitz - Thursday, January 29, 2015
Dairy farmers and other members of the industry, plus veterinarians, scientists a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, January 28, 2015
Pepsi landed a spot in the top 10 for the first ti ...
- Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2015
The goals of the ad are nothing less than to "tackle t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 27, 2015
Coca-Cola's Digital Engagement Rating increased 52% after releasing teasers for the Sup ...
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Marketing Daily, Karlene Lukovitz - Friday, January 23, 2015
The line has become one of PepsiCo's most successful beverage introductions ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They laun ...
- Wendy's Drops Soda From Kids' Menus
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
But groups are still urging Wendy's and others to make more nutrition ...
- From Single To Multiple Marketing Roles
Marketing Daily, Jonathan Hall - Thursday, January 15, 2015
Gatorade has taken a stand on the importance of live digital conversatio ...
- Coca-Cola To Cut 1,600-1,800 Jobs Worldwide; McD's Confirms U.S. Job Cuts Coming In Q1
Marketing Daily, Karlene Lukovitz - Thursday, January 8, 2015
It also comes on the heels of McDonald's' confirmation that it's cutti ...
- Pepsi Living The Experiences, For Now
Marketing Daily - Top of the News, Thom Forbes - Friday, January 9, 2015
With global layoffs at Coca-Cola in the headlines, PepsiCo this week ...
- Keurig Snaps Up Dr Pepper Snapple For Its Home Soda Machine
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2015
The multiyear deal, announced Wednesday morning, means that carbonated DPS brands wi ...
- Beer Companies Turn Attention To Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Anheuser-Busch announced it is featuring both Budweiser and Bud Light in i ...
- Hot Spot: Meet Thorax, Pepsi's Four-Bug Metal Act
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
Today, we begin a new regular feature, shining our spotlight on bra ...
- O&M & Coca-Cola Give Singapore A White Christmas
MAD, Steve McClellan - Thursday, January 1, 2015
Coca-Cola brought what it called "the true spirit of Christmas" to Singapo ...
- 2014's Top Stories Reflect Turning Point For Food, Beverage CPGs
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
U.S. sales trends and overall financials often underlined the increasingly undeniable reali ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, December 30, 2014
Coca-Cola topped the chart for the eighth consecutive day, driven by stro ...
- Eat, Drink, Be Merry For Tomorrow We'll Be Eating Bugs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 23, 2014
Just as consumers are feeling more bulge and promising to eat bett ...
- PepsiCo Taps New Brand Ambassadors In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
PepsiCo India has hired two film stars for its marketing campaigns f ...
- Dad Knows Best As Josh Cellars Launches New Ad Campaign
Marketing Daily, Larissa Faw - Monday, December 15, 2014
Napa Valley and Sonoma Vintner and Winemaker Joseph Carr created Josh Cella ...
- Curious Twists As The At-Home Soda-Making Battle Heats Up
Marketing Daily, Karlene Lukovitz - Wednesday, December 10, 2014
This week, SodaStream, which has partnered with PepsiCo on a current, limit ...