- Lipton Hits The Road For Sparkling Iced Tea
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
Linda Bethea, senior director of marketing, who was at the March ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 24, 2015
Coca-Cola continues to promote their "While Your Tongue Is Young" campaign, aim ...
- Jameson Pioneers 3D Social Video For St. Patrick's Day Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 17, 2015
The brand is sending photos to Facebook users who are in ...
- Elaborate Woodcuts Convey Jagermeister's Craft, Complexity
Marketing Daily, Karlene Lukovitz - Monday, March 16, 2015
The brand's new "56 Parts. Best as One" campaign, from the Deuts ...
- Redd's Apple Ale Breaks Top 10
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2015
The shifts at both the local and national levels are a "cle ...
- Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
Gevalia is kicking off the launch with samples offered at "interactive i ...
- U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
One key finding: Small- and midsize companies continue to carve market sha ...
- Craft Beer Category Continues To Grow
Marketing Daily, Tanya Gazdik - Tuesday, March 10, 2015
Sales of craft beer reached $20 billion in 2014, doubling from ju ...
- Pepsi Goes Social With The Challenge
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 11, 2015
A global, celebrity-infused and "socially led" Pepsi Challenge launches today with "challeng ...
- Samuel Adams Pits East Against West
Marketing Daily, Tanya Gazdik - Monday, March 9, 2015
Craft brewing has continued to gain momentum since then, with more th ...
- Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2015
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottl ...
- Tupac Voices A Rose For Powerade
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
In what Wieden + Kennedy says is a first, it's using narrati ...
- Colombian Coffee Growers Federation Touts 'Bean Bang Theory'
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
The ersatz travelogue is as much about the beauty of Colombia ...
- Lucozade Appoints AnalogFolk To Digital Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Lucozade, the soft drinks brand, has appointed AnalogFolk to handle its ...
- KFC Offering All The Coffee Cup You Can Eat In UK Outlets
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 26, 2015
KFC will be introducing Seattle's Best coffee - a brand within t ...
- Don Keough, Beloved Coca-Cola President And New Coke Frontman, Dies At 88
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 25, 2015
Donald R. Keough, who deftly steered Coca-Cola Co. through its New Co ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
To enter, U.S. college and university students can create a short vide ...
- Coke Launches Global Campaign To Mark Bottle's 100th
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
One ad, "Together," by video director and fine art photographer David LaChapell ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Heineken Kicks Off UEFA Champions League Soccer Promo
Marketing Daily, Tanya Gazdik - Thursday, February 19, 2015
Heineken aims to bring fans closer to the sport they love wi ...
- Now The Food Fight Begins: Dietary Panel Calls For Less Meat, Sugar, Refined Grains
Marketing Daily - Top of the News, Thom Forbes - Friday, February 20, 2015
Reflecting what we've all been reading in recent years, the 2015 Dieta ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- Anheuser-Busch Selects Heroes
Marketing Daily, Tanya Gazdik - Wednesday, February 18, 2015
"This program has been a success because the people featured in th ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Montejo Beer Partners With Mexican Rock Band
Marketing Daily, Tanya Gazdik - Sunday, February 15, 2015
"Man connects with fans in the U.S. and abroad with music a ...
- Capri Sun Replaces HFCS With Sugar; Preps New Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
Greg Guidotti, Kraft's senior director for ready-to-drink beverages, says Capri Sun h ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...
- Coke, Pepsi Tread Other Beverages, Snacks As Soda Wars Recede
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 12, 2015
PepsiCo's earnings were down 24% for the quarter due to currency fluctuatio ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- Pepsi To Debut Music Platform During Grammys
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
The brand, a longtime sponsor of the awards, will air multiple a ...