• by Steve McClellan  @mp_mcclellan, January 1, 2015

Coca-Cola brought what it called “the true spirit of Christmas” to Singapore this holiday season through a new campaign designed to facilitate connections between people halfway across the world from one another.

The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Singapore’s Raffles City, bringing the weather from Finland and a White Christmas to Singaporeans -- who experience temperatures in the mid-80 degrees Fahrenheit all year round.

Launched on 19 December, the video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.

Commenting on the campaign, Pratik Thakar, ASEAN and APAC Head for Content and Design Excellence at the Coca-Cola Company, said: “This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore. It’s not just about snow from Finland being brought to Singapore, but also about strangers from around the world engaging in the true spirit of giving. This is what Coca-Cola is all about -- sharing happiness.”