- Bushmills' Aaron Paul 'Meteor' Video Has ... Impact
Marketing Daily, Karlene Lukovitz - Friday, November 29, 2013
The story: He and another friend supposedly spread meteorites and dry i ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Real-Time Rewards For A-B InBev
Marketing Daily, Ken Beaulieu - Monday, November 25, 2013
Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinke ...
- Jack Daniel's Rewards Worst Holiday Gifts
Marketing Daily, Karlene Lukovitz - Saturday, November 23, 2013
Jack Daniel's, with its agency Arnold Worldwide, is running a digital/social conte ...
- Revamped Gatorade Site Aims To Engage Teen Athletes
Marketing Daily, Karlene Lukovitz - Wednesday, November 20, 2013
Gatorade.com now features an interactive section called "The Science of G," ...
- Ford Fusion Energi Electric Plugs Into Coca-Cola
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
No, the Ford Fusion Energi will not run on Coca-Cola. Rather, Fo ...
- Chocolate Milk In New Olympics Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 11, 2013
Following its success with an ad campaign featuring some of the athlet ...
- PepsiCo To Put $5.5 Billion Where India's Mouths Are
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 12, 2013
In a classic understatement, PepsiCo CEO Indra Nooyi declared yesterday that "Ind ...
- Wild Turkey Targets Millennials With #Nevertamed
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
The concept of the campaign, developed by Vitro, is to highlight Wi ...
- Kraft, McDonald's Team To Sell McCafe Packaged Coffee
Marketing Daily, Karlene Lukovitz - Thursday, October 31, 2013
McDonald's is partnering with Kraft Foods Group to test selling McCafe packag ...
- Starbucks Touts Mobile Adoption
Online Media Daily, Mark Walsh - Thursday, October 31, 2013
When it comes to mobile innovation, Starbucks has long been held ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Blue Diamond Almond Breeze Creates 'Show' From Vines
Marketing Daily, Karlene Lukovitz - Wednesday, October 23, 2013
The idea was inspired by traditional cooking shows, with Vines that op ...
- Coke Under Heavy Fire; Also Loses Chief N.A. Marketer
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The brand is the subject of a petition from LGBT supporters relati ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- 7-Eleven Hits The Bottle
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
7-Eleven is expanding its wine offering by selling ultra-premium wines for $2 ...
- Tetley Launch Uses British Lingo Quiz, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
To promote its launch of a Black & Green blend, Tetley T ...
- Satisfaction: General Mills, Kraft Show Big Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 16, 2013
H.J. Heinz remained at the top of the food-company results, with ...
- Sobieski Targets 'Forgotten' Boomers
Marketing Daily, Karlene Lukovitz - Tuesday, October 15, 2013
The brand began holding seminars, themed on its "Truth in Vodka" positionin ...
- Nestle Makes Top 10 In 'Most Loved Companies'
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
Nestle was the only food maker to make the top 10 ...
- Pepsi Taps Tr3s For 'Vive Hoy' Campaign
MediaDailyNews, Erik Sass - Friday, October 4, 2013
Pepsi has joined forces with Tr3s, MTV's music and lifestyle channel f ...
- Nestle To Sell Under-Performing Product Lines
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
Nestl SA CEO told analysts that the company has identified a gro ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- NEW! Coca-Cola Creates Pop-Up Park In City Setting
Out to Launch, Amy Corr - Tuesday, October 1, 2013
Coca-Cola may no longer be the top global consumer brand, but t ...
- Sam Adams Tops In Brand Rankings
Marketing Daily, Tanya Gazdik - Sunday, September 29, 2013
American craft and global-based brands dominate both the top five overall consum ...
- Eight O'Clock Coffee Launches TV Spots
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
After a seven-year hiatus from television advertising, Eight O'Clock Coffee has launch ...
- Heaps Of Praise For McDonald's Health Initiatives
Marketing Daily - Top of the News, Thom Forbes - Friday, September 27, 2013
"Would you like some milk and kiwi on a stick with th ...
- McDonald's Drops Soda From Happy Meals; Offers Combo Fries Alternatives
Raw, Karlene Lukovitz - Friday, September 27, 2013
McDonald's has announced that it will no longer offer soda with ...
- Tripodi: Coca-Cola Wants The World To Sing
Marketing Daily, Karl Greenberg - Tuesday, September 24, 2013
"Coca-Cola has moved from thinking about being the best in the wor ...
- First Lady Addresses Food Marketing To Kids
Marketing Daily, Karlene Lukovitz - Friday, September 20, 2013
While tackling the childhood obesity crisis through Let's Move has been Fir ...