- Kool-Aid's Punch Bowl Walks Again
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 15, 2013
Kool-Aid is unveiling a new look for its big red mascot Monda ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Dos Equis 'Most Interesting Man' Returns
Marketing Daily, Tanya Gazdik - Monday, April 15, 2013
Dos Equis is bringing back the "Most Interesting Man in the Worl ...
- Modelo Gears Up For Cinco De Mayo
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2013
Corona Extra, Corona Light and Modelo Especial are using retail promotions ...
- Dunkin' Donuts' Hot Teas Get Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
It features bold, modernized graphics to mark the tenth anniversary of t ...
- NPD: Many Kids Call The Shots In Snacks, Breakfast
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
Kids are eating 43 more meals at home per year, on averag ...
- Heineken Launches Soccer Effort
Marketing Daily, Tanya Gazdik - Friday, April 5, 2013
The ad, which is the latest element of the brand's "Road ...
- Dos Equis Creates Early Cinco de Mayo Event
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
Dos Equis is certainly a leading beverage choice on this increasingly popul ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time ...
- California Milk Processor Board Keeps Dreaming
Marketing Daily, Karl Greenberg - Monday, April 1, 2013
The California Milk Processor Board is extending its dream-themed campaign under i ...
- Lipton Enlists Actress Kat Dennings
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Lipton has hired actress Kat Dennings to appear in online ads airi ...
- California Milk Board Gets Insomnia In New Milk Push
Marketing Daily, Karl Greenberg - Monday, April 1, 2013
The California Milk Processor Board (CMPB), is extending its dream-themed campaign f ...
- Hispanics Top Coffee Consumption
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 29, 2013
Coffee is most popular among Hispanic consumers. According to the newly releas ...
- Miller High Life Redeems Bowling Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2013
The multi-tiered sponsorship contract includes specialized POS merchandise, prominent brand exposure ...
- Brands Turn Red For Marriage Equality
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Some big brands, including Bud Light and Kimpton Hotels, are joining ...
- Caribou, Project 7 In 'Earth Month' Social Effort
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2013
During the month of April, for every new "like" on Caribou's Facebo ...
- Gevalia Takes On Starbucks In National Taste Test
Marketing Daily, Karlene Lukovitz - Wednesday, March 27, 2013
In the latest push in its aggressive marketing campaign, Kraft Foods Group ...
- Pepsi Redesigns Bottle For First Time Since 1997
Marketing Daily, Karlene Lukovitz - Friday, March 22, 2013
Redesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Di ...
- Coke Crowdsources Jepsen Pop Song
Marketing Daily, Karlene Lukovitz - Thursday, March 21, 2013
As part of its "Perfect Harmony" platform, Coke is partnering with "Americ ...
- From Coke Zero To Final Four Marketing Madness
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 21, 2013
Coca-Cola is ready for the Big Dance, even if your brackets fa ...
- El Jimador Tequila Makes MLS -Themed Bottles
Marketing Daily, Karl Greenberg - Wednesday, March 20, 2013
For the second consecutive year, el Jimador blue agave tequila, has releas ...
- Monster Energy Switches From Supplement To Beverage
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 20, 2013
Fans of Monster Energy, the popular high-caffeine energy drink, may not noti ...
- Coca-Cola: No Short-Term Sales Boost From Online Chatter
Marketing Daily, Karlene Lukovitz - Tuesday, March 19, 2013
A Coca-Cola study has found that online buzz or chatter yields ...
- As Obesity Booms, So Does Weight Loss Business
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
The firm cites Simmons panel data from Experian Marketing Services: almost 3 ...
- Subway, Google Top 'Social Currency' Ranking
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2013
"If there is a universal success factor, it is the degree ...
- Coke Zero, Conan Partner To Promote NCAA
MediaDailyNews, David Goetzl - Sunday, March 17, 2013
Coke Zero is turning to Conan O'Brien to add some pop ...
- Dos Equis Brand Perception On The Rise
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
Despite the annual preoccupation with all things Irish in honor of S ...
- Survey Highlights Hispanic Cooking, Shopping Trends
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2013
Latinas confirmed that they are not only shopping the Hispanic aisle ...
- Minority Groups, Bottlers Team To Fight Soda Battles
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2013
Dozens of Hispanic and African-American civil rights groups, health advocacy organizations a ...
- Big Soda Yawns At Big Ban
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 13, 2013
Well, it didn't, but still Pepsi, Coca-Cola and the like weren't exact ...